photo de profil d'un membre

Alexandra Eude

International Director of Marketing

alexandra.eude@gmail.com

Résumé

Director of Marketing with a solid international experience and a focus on business transformation, new propositions launches and CRM development. 20+ years B2B and B2C experience in 3 European countries and in a variety of marketplaces such as publishing, business services, education, recruitment, non-for-profit and digital services.

Expériences professionnelles

Marketing consultant

AUGALUPE INTERNATIONAL CONSULTING , London

De Mars 2018 à Aujourd'hui

Director of marketing

TES Global , London

De Février 2015 à Mars 2018

Reporting to the CCO, in charge of defining and delivering the marketing strategy that supports the transition from a successful education print UK business into a global education tech business. Leadership of a 5 FTE team. Budget of £1M+.

Marketing consultant

International School of Helsinki , Helsinki - INTERIM

De Octobre 2011 à Juin 2015

Overhauled the school's communication and marketing strategy as a consultant; Elected Board member in charge of governance, Head of School Appraisal, strategic planning (budget of 5M€) and new Head of School recruitment.

Npd manager

Which? , London

De Octobre 2007 à Juillet 2011

Defined and launched new digital and service-led product strategies to support the business transition to the largest consumer body in the UK, with a target of 2 launches per year. Leadership of 1 FTE, as well as dotted line over 3 consultants.

Marketing director

SODEXO , Issy les moulineaux cedex 9

De Septembre 2006 à Juillet 2007

Developed and implemented the marketing strategy and plan for the launch of a new multi-retailer gift voucher and of an online loyalty scheme. Leadership of 1 FTE, as well as dotted line over 2 project-managers. Budget of £250K.

Marketing & communications manager

SODEXO , Puteaux cedex

De Septembre 2000 à Juin 2006

Implemented the marketing acquisition and retention strategy, supported the re-branding and advised the Executive Board on internal / external communications strategy and Brand development. Leadership of a 2FTE team. Budget of £500K.

Marketing & communications executive

LAFARGE HOLCIM , Paris

De Août 1996 à Juillet 2000

Responsible for all marketing and communications tools for 500+ products, including the annual update and publishing of the products catalogue, the organisation of trade shows and key client incentive trips to visit research centres and factories both locally and abroad.

Formations complémentaires

BA

Trinity University - International Relations

1988 à 1990

Master

Sorbonne - Political and Business Marketing / Communication

1997 à 1998

BA

Neoma - Marketing

1990 à 1992

Parcours officiels

NEOMA – Sup de Co

Langues

Français - Langue maternelle

Portugais - Courant

Espagnol - Notions

Italien - Notions

Compétences

Business Transformation
digital transformation
positionnement
brand content
brand insight
Brand building
Brand Repositionning
Brand Strategy
product development
Product launches
Customer acquisition strategy
retention strategies
Multi-channel engagement plan
Content strategy
Market Research
international launch
CRM
marketing automation
Event management
People recruitment
people leadership