Résumé
Seasoned and versatile CMO/Marketing Director with decades of international experience across diverse industries and 8+ years in SaaS and technology. Trilingual in English, French, and Portuguese. Proven ability to drive growth through product launches, pricing initiatives, digital transformation, international expansion and brand development in both large enterprises and startups.
Strategic thinker able to define impactful marketing plans tailored to local markets while maintaining global alignment. Skilled at quickly understanding new markets and leading global marketing strategies focused on customer needs. Hands-on leader who sets an example by managing complex activities and motivating international teams. Known for an inspiring yet rigorous management style that develops talent through coaching and empowerment.
Puts her passion for marketing and cross-cultural leadership to deliver transformative business outcomes. Thrives in fast-paced environments requiring sharp critical thinking, agility, and tenacity. Ready to leverage my experience and drive results in a role overseeing multi-faceted marketing operations. Bringing energy, curiosity, and a collaborative spirit to make an immediate and lasting impact.
INTERNATIONAL EXPERIENCE:
Lived and worked in 5 countries: France, USA, Brazil, UK, Finland
Worked at global level
INDUSTRIES:
Technology, Transport & Logistics, SaaS/Software, Media Publishing, Education, Recruitment, Outsourcing services, Benefits & Rewards Services, Construction, Not-for-Profit, Interior Design
Expériences professionnelles
Interim marketing & communications director
Darkmatters , Tigery - INTERIM
De Février 2023 à Aujourd'hui
Technology: Filmmaking technology and studios in virtual production.
Brought in on a contract basis to help this ambitious VC-backed startup scale and grow by devising strategic marketing plan and executing marketing activities.
Emea and international expansion marketing director
MICHELIN CONNECTED FLEET , London - CDI
De Mai 2019 à Novembre 2022
SaaS: Fleet management technology and operational data driven services division of the Michelin Group.
In the context of a turnaround and scale up, leadership of an international team covering Market Intelligence, Customer Insights, Branding, Product Marketing, Pricing, Digital, Campaigns, Internal Communications, for EMEA and 3 new countries/year. Leadership of 15 FTE. Budget of £2.5M+.
Director of marketing
TES Global , London - CDI
De Février 2015 à Mars 2018
SaaS Edtech, Publishing, Information and Media: education recruitment technology solutions and services, teaching resources and world’s largest online teacher community.
Delivered the marketing strategy that supported the transformation from a successful education print UK business into a global digital education business. Leadership of 6 FTE. Budget of £1M+.
Marketing consultant
International School of Helsinki , Helsinki - INTERIM
De Octobre 2011 à Juin 2015
Education: Independent, co-educational, International Baccalaureate World School.
Overhauled the school's communication and marketing strategy as a consultant; Elected Board member in charge of governance, Head of School Appraisal, strategic planning (budget of 5M€) and new Head of School recruitment.
New product manager
Which? , London - CDI
De Octobre 2007 à Juillet 2011
Not-for-Profit, Publishing, Media and Information, Consumer Rights : Largest independent consumer body in the UK with over 1.3m members, offering a range of online and printed media products, services and advice to help consumers with day-to-day and life important decisions.
Defined and launched new digital and service-led product strategies to support the business transition to the largest consumer body in the UK, with a target of 2 launches per year. Leadership of 1 FTE, as well as dotted line over 3 consultants.
Marketing manager
SODEXO BENEFITS & REWARDS , Camberley - CDI
De Septembre 2006 à Juillet 2007
Consumer Services: Worldwide leader in Quality of Life services, developing, managing and delivering a unique array of On-site Hospitality Services, Benefits & Rewards Services and Personal and Home Services.
Developed and implemented the marketing strategy and plan for the launch of a new multi-retailer gift voucher and of an online loyalty scheme. Leadership of 1 FTE, as well as dotted line over 2 project-managers. Budget of £250K.
Marketing & communications manager
SODEXO BENEFITS & REWARDS , Issy-les-moulineaux
De Septembre 2000 à Juin 2006
Implemented the marketing strategy and managed the budget for 3 assigned business services. Leadership of a 2FTE team. Budget of £500K.
Marketing & communications executive
LAFARGEHOLCIM , Paris - CDI
De Août 1996 à Juillet 2000
Wholesale Building Materials, Construction: World wholesale leader of building and construction materials, a top-ranking player in cement, aggregates and concrete.
Implemented the marketing and communication activities to promote the construction products to trade professionals and builder merchants.
Formations complémentaires
BA
Trinity University - International Relations
1988 à 1990
Master
Sorbonne - Political and Business Marketing / Communication
1997 à 1998
BA
Neoma - Marketing
1990 à 1992
Parcours officiels
Langues
Espagnol - Notions
Français - Langue maternelle
Italien - Notions
Portugais - Courant
Anglais - Langue maternelle
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