AL

Antoine Lacan

27 ans

Situation professionnelle

Épanoui(e) professionnellement

Expériences professionnelles

Account executive smb

GLADY , Paris

Depuis le 01 janvier 2021

Sdr - business developer

GLADY

De Janvier 2021 à Décembre 2020

Customer service representative

AGENCE MAHOLA , Paris

De Juillet 2019 à Août 2019

For Galerie Lafayette
- Face-to-Face personalizing information provision
- Flow Management

Customer service representative

ELEVATE UK , Paris - INTERIM

De Mai 2019 à Juillet 2019

For Google, Facebook
- Face-to-Face personalizing information provision
- Flow Management

Marketing / retail / merchandising intern

PUMA GROUP , Baoshan qu - STAGE

De Juillet 2018 à Décembre 2018

- Marketing:
. Competitors in Shanghai (running category/point of sale) & PUMA's own stores' analysis
. Supporting various Marketing events (product launch, store opening, collaboration)
- Retail:
. Business development of PUMA's Full Price Store / Retail locations across China
. Puma Factory Outlet Centers main competitors' analysis in Shanghai
- Merchandising:
. Product research and forecast of the Sportstyle Footwear Chinese trend
. Competitor pricing and product display (accessory business unit)

Event assistant

Société Chopin , Paris

De Mai 2016 à Juillet 2016

For the 33rd Chopin Festival:
- Elaboration and development of the Marketing communication strategy
- Coordinating/supporting role musicians and customer relationship
- Project management: website update, creation of contents (visual, blog)

Formations complémentaires

MSc International Marketing

Strathclyde Business School - International Marketing / Retail Marketing / Sports Marketing / Brand Management

2019 à 2020

Thesis: Consumer Perception and Communication of Biodegradable Athletic Footwear
Main Study topics: International Marketing Research, Retail Marketing, Brand Management

Global Bachelor In Business Administration

Neoma Business School - International Business

2015 à 2019

Main Study topics: International Marketing Strategy, Web Marketing, People Management

Global Bachelor In Business Administration

Ningbo University of Technology - International Business

2016 à 2017

Main Study topics: Marketing, International Business, Chinese

Associations

Culture Connexion

Secretary role

Strathclyde Tennis Union

Member

Parcours officiels

NEOMA – Global Bachelor in Business Administration – Rouen

Langues

Français - Langue maternelle

Anglais - Courant

Espagnol - Technique

Chinois - Notions

Compétences

inbound marketing
Certification Inbound Marketing - Hubspot
google analytics
Certification Google Analytics Advanced - Google
photoshop
illustrator
Canva
Excel
Powerpoint
Wix
Pack Office
Mac OS X
Word,

Centres d'intérêt

  • - Piano Classique/Moderne (17 ans)
  • - Création Musicale
  • - Tennis (11 ans)