photo de profil d'un membre

Arthur Liegeois

Innovative Swiss Knife seeking Marketing position

Résumé

Multi-talented, passionate, strategic visionary, risk-taker and creative startup founder with more than 19 years experience in product development, marketing and sales, in startup and corporate environments. Optimistic problem solver, who thrives at analysing trends and creating new products accordingly. Outstanding listening skills and ability to pivot quickly, always pushing to go the extra mile and deliver the best results possible. Inspiring leader, trainer and speaker, driven by happy teams who thrive on consistent fearless feedback.

CORE COMPETENCIES
Creativity, Innovation, Marketing Strategy, Entrepreneurship. Successfully utilise emerging trends and analyse market data to create and develop new products, define marketing strategy, brand identity, business and operational model, business plan and investable financials. Launched products in two countries. Generate brand awareness utilising social media platforms and traditional communications channels. Lead fundraising rounds and secure investors. Created two startup companies.

Management and Leadership. Team player, with ability to brief and inspire teams in retail, startup and corporate environments. Proven track record in result-driven team management and project management. Conceive and deliver employee training plans and courses for students.

Graphic Design and Presentation Skills. Design powerful and impactful presentations. Outstanding presentation skills for events, pitches (pitch deck), and internal and external client meetings. Engaging and effective public speaker and marketing teacher at business schools.

Technologically Savvy. Outstanding command of Windows, iOS and Mac OS operating systems, mobile devices, app development, mobile device management solutions and retail mobile payment solutions. Proficient with MS Office Suite (Word, Excel, PowerPoint), Apple iWork (Pages, Numbers, Keynote), Google G Suite, Oracle, Wordpress, Mailchimp, Hootsuite, Asana, Slack, Trello, Todoist, Adobe Illustrator and Photoshop. Great knowledge of IoT, food tech, retail tech.

Customer-Centric. Deep understanding of the customer journey from online e-commerce and mobile to retail. Strong customer service skills and ability to build rapport with all clients on a long-term basis by delivering seamless experiences that deliver results.

Expériences professionnelles

Founder & managing director

Norigami HQ , London - CDI

De Mai 2016 à Juin 2019

Conducted research on emerging trends within the food industry and identified a gap in the market.
Capitalised on this gap and launched innovative new brand and associated product to the UK market.
Leading product development, marketing strategy and development, financial and operational modelling.
Managing all legalities: shareholders agreements, non-disclosure agreements, share certificates, admin with HMRC and Companies House, and supplier/partner agreements.
Managed all steps of crowdfunding campaign: initial application and selection process, networking, video shooting, pitching and following up with potential investors (business angels, VCs).
Briefed and overseeing branding, marketing, PR and social media agencies, photographers, videographers, food stylists and editors to produce all marketing material.
Coordinated diverse team of contract chefs, staff and suppliers.
Researched and negotiated production unit, retail opportunities and selected retail ePOS system.
Organising events (supper clubs, pop-ups) for promotion, driving traffic to website and engage with customers to gather data and feedback.
Developing partnerships with other startup companies to cross-promote.
Generated more than 3 million impressions through targeted press releases and social media campaigns during launch by drafting engaging, accurate and effective press releases.
Created effective messaging using language, graphics and marketing collateral on Illustrator.
Developed e-commerce website on Wordpress/WooCommerce to take orders and deliver to customers.
Designed fully customised Excel spreadsheet to efficiently manage and streamline food production, from placing orders to food production, stock take, and optimised all operations in a centralised production unit.

Business specialist, trainer and internal retail it support

APPLE , Paris - CDI

De Juillet 2011 à Décembre 2014

Worked with internal technology experts and selected third party solution providers to help clients, in retail, hospitality and banking, to drive innovation and engage their customers and employees through connected experiences. Delivered seamless shopping experiences, improved workforce productivity and solved technology challenges, especially on mobile payment solutions.
Project managed varied stakeholders (EMEA headquarters and Cupertino in the US) from multiple companies across all departments, internally and externally, including sales, legal, marketing, technical, digital, logistics, purchasing and production, on various strategic projects.
Technically advised and project managed the design of iOS (iPad and iPhone) based solutions (devices, specific app development and mobile device management) for businesses including luxury retailers, hospitality, banking and logistics.
Organised and led events (iPad in business, VR for iPad) with C-level decision makers. Events generated more than 20 projects among the 9 Parisian Apple retail stores, resulting in an additional pipeline of £300K.
Spearheaded the design and implemented a collaborative training strategy, for 270+ team members, which resulted in an increase of 15% in corporate lead detection on the Floor, up to 50%, which resulted in an additional pipeline generation of £700K for the period..
Incremental revenue FY12 £3m / FY13 £1.2m / FY14 £1.5m
Closed the largest deal at Apple Retail Stores through a unique cross-brand promotional campaign between Apple, General Motors and Disneyland Paris, resulting in a £1m deal.

Company launch advisor / head of corporate sales

GROUPE SMART&CO , Courbevoie - CDI

De Juin 2006 à Mars 2010

Assisted CEO in launching all operations of the new company branch in Portugal by designing all financials and implementing reporting and IT systems to deliver ROI, which resulted in achieving £3m revenue in three years..
Interviewed, on-boarded and mentored 35+ sales and marketing professionals and provided training on organisational strategies, product development and sales best practices. Increased team from 2 to 35 head count.
Supervised the implementation of a B2B and B2C marketing strategy and email marketing campaigns to address the market and ensure the team was following up on leads.
Conducted meetings with prospects to sell promotional solutions to increase their return on investmentAccount Manager, Named Accounts

Account manager

ORACLE , Colombes cedex - CDI

De Mai 2000 à Septembre 2004

Identified and qualified accounts to assess market potential, develop accurate sales forecasts and define territory plan for forthcoming fiscal year, resulting in increasing sales by more than 80% above target with execution of full sales cycle processing from initial lead processing through conversion and closing.
Spearheaded global agreements for expansion of licenses in more than 20 countries beyond EMEA.
Boosted revenue by bringing in and cementing relationships with new clients, monetising dormant leads by re-qualifying them and optimising servicing of existing customer accounts.

Key achievement:
Consistently over-achieved yearly quota (FY01: 182%, FY03: 130%) each fiscal year, earning title as top representative in France every year for 4 years.

Formations complémentaires

LICENCE DROIT

0000 à

Certificate of Proficiency in English

Cambridge University - English

1993 à 1995

https://www.britishcouncil.es/en/exam/cpe-proficiency

Certificate of Digital Marketing

Squared Online with Google - Digital Marketing

2015 à 2017

8-month intensive training developed in collaboration with Google, providing high-level content on all main topics in digital marketing (brands and social media strategies, mobile devices, the customer journey, personas and touch points, search, SEO, PPC, programmatic, targeting, content and storytelling, KPIs, insights and Google Analytics, wearable technologies, IoT, big data, innovation, trends and regulations).
Key Achievements:
Led majority of group assignments (requirements, analysis, planning and time management, team managing and tasks assignment, issue tracking and resolution and delivery).
Proposed and implemented concepts and white papers topics for all modules.
Won best white paper, ‘Innovation in Retail Banking’

Parcours officiels

NEOMA – Master Grande Ecole

Langues

Portugais - Courant

Anglais - Courant

Français - Langue maternelle

Compétences

Entrepreneuriat
Startup
Marketing agroalimentaire

Centres d'intérêt

  • Marketing Strategy
  • Digital Marketing
  • New Product Development
  • Food
  • Food Tech
  • IoT
  • Mobile Payment