photo de profil d'un membre

Arthur Liegeois

Product Lead / COO Tech startup

Cranford (07016) Etats-Unis

Situation professionnelle

En recherche active

Souhait professionnel

Product Lead
Plus de 21 ans
plus de 120 KEuros
Type de contrat
- Etats-Unis
- Directeur marketing
- Directeur de la formation
- Hôtelier/Restaurateur indépendant
- Conseil en management et en organisation
- Conseil en marketing
- Conseil en stratégie


► Renowned expert in structuring multi-country businesses and operations. Helping startup companies to optimise their business model and value proposition in order to scale-up.

► Serial entrepreneur, passionate about pure design, new product development and seamless customer experiences, dedicated to starting up companies in EMEA: designing concepts, financial planning and execution. P&L forecasting, go-to-market set up and demand generation.

► Recognized team builder, leveraging Apple’s best practices to reinvent team efficiency and deliver outstanding KPIs: training and mentoring teams from strategy to execution.

As a valid United States Green Card holder, I look forward to partnering with a forward-facing company and bringing my level of intensity, commitment, focus, and value to your venture. As such, I welcome our connection and can be contacted at and (862) 300-7884.

Expériences professionnelles

Founder & managing director

Norigami HQ , London - CDI

De Mai 2016 à Janvier 2020

Strategic visionary of first Japanese inspired Onigirazu “sushi sandwich” takeaway in London, voted BBC Top 5 Sandwich.
Created a complete takeaway concept based on a Japanese product and successfully launched it in London. Identified market opportunity, created pitch deck, business plan, financial model, all brand assets and growth strategy. Demonstrated value proposition to investors, business angels and venture capitalists. Negotiated contracts and managed stakeholder expectations during fundraising process. Protected intellectual property, performed due diligence and composed shareholder agreements. Centralized production and orchestrated new product development process. Created cohesive and acclaimed brand identity. Developed and executed integrated omni-channel marketing strategy and defined unique customer experience using technology. Led evaluation of all technology systems (order management system, proof of presence beacons to drive customers in-store and innovative contactless check-out process).

► Invented 13 innovative recipes and raised £80K in startup capital.

► Built strategic partnerships with Selfridges, The Grocery, Sourced Market, CaterWings, City Pantry and Feedr.

► Scheduled pop-ups and deliveries for Facebook, WeWork and London Business School.

► Organized pop-ups that consistently sold 85% to 100% of inventory.

► Averaged 1M impressions monthly via internet public relations, SEO, paid search and social media events.

Business specialist, trainer and internal retail it support

APPLE , Paris - CDI

De Juillet 2011 à Décembre 2014

Worked with internal technology experts and selected third party solution providers to help clients, in retail, hospitality and banking, to drive innovation and engage their customers and employees through connected experiences. Delivered seamless shopping experiences, improved workforce productivity and solved technology challenges, especially on mobile payment solutions.
Project managed varied stakeholders (EMEA headquarters and Cupertino in the US) from multiple companies across all departments, internally and externally, including sales, legal, marketing, technical, digital, logistics, purchasing and production, on various strategic projects.
Technically advised and project managed the design of iOS (iPad and iPhone) based solutions (devices, specific app development and mobile device management) for businesses including luxury retailers, hospitality, banking and logistics.
Organised and led events (iPad in business, VR for iPad) with C-level decision makers. Events generated more than 20 projects among the 9 Parisian Apple retail stores, resulting in an additional pipeline of £300K.
Spearheaded the design and implemented a collaborative training strategy, for 270+ team members, which resulted in an increase of 15% in corporate lead detection on the Floor, up to 50%, which resulted in an additional pipeline generation of £700K for the period..
Incremental revenue FY12 £3m / FY13 £1.2m / FY14 £1.5m
Closed the largest deal at Apple Retail Stores through a unique cross-brand promotional campaign between Apple, General Motors and Disneyland Paris, resulting in a £1m deal.

Company launch advisor / head of corporate sales

GROUPE SMART&CO , Courbevoie - CDI

De Juin 2006 à Mars 2010

Assisted CEO in launching all operations of the new company branch in Portugal by designing all financials and implementing reporting and IT systems to deliver ROI, which resulted in achieving £3m revenue in three years..
Interviewed, on-boarded and mentored 35+ sales and marketing professionals and provided training on organisational strategies, product development and sales best practices. Increased team from 2 to 35 head count.
Supervised the implementation of a B2B and B2C marketing strategy and email marketing campaigns to address the market and ensure the team was following up on leads.
Conducted meetings with prospects to sell promotional solutions to increase their return on investmentAccount Manager, Named Accounts

Account manager

ORACLE , Colombes cedex - CDI

De Mai 2000 à Septembre 2004

Identified and qualified accounts to assess market potential, develop accurate sales forecasts and define territory plan for forthcoming fiscal year, resulting in increasing sales by more than 80% above target with execution of full sales cycle processing from initial lead processing through conversion and closing.
Spearheaded global agreements for expansion of licenses in more than 20 countries beyond EMEA.
Boosted revenue by bringing in and cementing relationships with new clients, monetising dormant leads by re-qualifying them and optimising servicing of existing customer accounts.

Key achievement:
Consistently over-achieved yearly quota (FY01: 182%, FY03: 130%) each fiscal year, earning title as top representative in France every year for 4 years.

Formations complémentaires


0000 à

Certificate of Proficiency in English

Cambridge University - English

1993 à 1995

Certificate of Digital Marketing

Squared Online with Google - Digital Marketing

2015 à 2017

8-month intensive training developed in collaboration with Google, providing high-level content on all main topics in digital marketing (brands and social media strategies, mobile devices, the customer journey, personas and touch points, search, SEO, PPC, programmatic, targeting, content and storytelling, KPIs, insights and Google Analytics, wearable technologies, IoT, big data, innovation, trends and regulations).
Key Achievements:
Led majority of group assignments (requirements, analysis, planning and time management, team managing and tasks assignment, issue tracking and resolution and delivery).
Proposed and implemented concepts and white papers topics for all modules.
Won best white paper, ‘Innovation in Retail Banking’

Parcours officiels

NEOMA – Master Grande Ecole


Portugais - Courant

Anglais - Courant

Français - Langue maternelle


Marketing agroalimentaire
Product Launch

Centres d'intérêt

  • Marketing Strategy
  • Digital Marketing
  • New Product Development
  • Food
  • Food Tech
  • IoT
  • Mobile Payment