Arthur Liegeois

Strategic visionary of first Japanese inspired Onigirazu “sushi sandwich” takeaway in London, voted BBC Top 5 Sandwich.
Created a complete takeaway concept based on a Japanese product and successfully launched it in London. Identified market opportunity, created pitch deck, business plan, financial model, all brand assets and growth strategy. Demonstrated value proposition to investors, business angels and venture capitalists. Negotiated contracts and managed stakeholder expectations during fundraising process. Protected intellectual property, performed due diligence and composed shareholder agreements. Centralized production and orchestrated new product development process. Created cohesive and acclaimed brand identity. Developed and executed integrated omni-channel marketing strategy and defined unique customer experience using technology. Led evaluation of all technology systems (order management system, proof of presence beacons to drive customers in-store and innovative contactless check-out process).

► Invented 13 innovative recipes and raised £80K in startup capital.

► Built strategic partnerships with Selfridges, The Grocery, Sourced Market, CaterWings, City Pantry and Feedr.

► Scheduled pop-ups and deliveries for Facebook, WeWork and London Business School.

► Organized pop-ups that consistently sold 85% to 100% of inventory.

► Averaged 1M impressions monthly via internet public relations, SEO, paid search and social media events.

Worked with internal technology experts and selected third party solution providers to help clients, in retail, hospitality and banking, to drive innovation and engage their customers and employees through connected experiences. Delivered seamless shopping experiences, improved workforce productivity and solved technology challenges, especially on mobile payment solutions.
Project managed varied stakeholders (EMEA headquarters and Cupertino in the US) from multiple companies across all departments, internally and externally, including sales, legal, marketing, technical, digital, logistics, purchasing and production, on various strategic projects.
Technically advised and project managed the design of iOS (iPad and iPhone) based solutions (devices, specific app development and mobile device management) for businesses including luxury retailers, hospitality, banking and logistics.
Organised and led events (iPad in business, VR for iPad) with C-level decision makers. Events generated more than 20 projects among the 9 Parisian Apple retail stores, resulting in an additional pipeline of £300K.
Spearheaded the design and implemented a collaborative training strategy, for 270+ team members, which resulted in an increase of 15% in corporate lead detection on the Floor, up to 50%, which resulted in an additional pipeline generation of £700K for the period..
Incremental revenue FY12 £3m / FY13 £1.2m / FY14 £1.5m
Closed the largest deal at Apple Retail Stores through a unique cross-brand promotional campaign between Apple, General Motors and Disneyland Paris, resulting in a £1m deal.