Camille Munnich

- Asia marketing strategy coordination (digital, retail, collaboration, CRM)
- Main interlocutor for Paris HQ / NY direct-to-consumer division and partners
- Operational marketing supervision for Hong Kong - Macau region
- Marketing KPI’s and budget monitoring

Development & Operational Marketing

- Convert consumers into brand advocates for Dove:
Identify 7 active consumers, build relationships and transfer brand identity to create testimony video

- Sales mentoring through detailed argumentary of compressed deodorants:
7 presentations to sales department, document shared across 170 sales reps, increased Q1 2018 sales by 3%

- Define sales pitch of our innovations:
3 presentations with a teaser about Dove’s innovation shown; a 15-page leaflet shared

- Set up sales and marketing strategy with 2017 Rexona merchandising plan:
Brand activations, POS design, in store videos

- Development of Monsavon 2018 breakthrough innovation:
Development of new formulas, design of the innovation packs, active involvement in devising the new ad campaign

- Analyze competition and identify best practices of our direct competitors to strengthen brands positioning:
Monthly analysis of the market (Nielsen data), weekly team report, expand analysis to other industries

Worked for the launch of a new international body care identity of Mixa

- Represent brand and embody its values in large international fairs:
Create booth and designs, define sales strategy, train team, present to C-level executives

- Collaborate with key influencers to endorse product and brand activation
Creation of a PR brief across 7 countries, 4 media companies and 27 influencers

- Leverage brand heritage to transform into marketable product:
Defining Mixa International designs reflecting better its century history

- Monthly analysis of Mixa mix and competitors

- Marketing analysis and competitor monitoring for the marketing and sales teams:
Create monthly performance monitoring (IRI, Kantar) and analyzing results of regular promotion initiatives
Keep the pulse on market trends

- Managing the launch of Hula Hoops in all Carrefour retail stores in France:
Adapt to Carrefour Management expectations Vico 2017 innovation
Developing relationship with department managers

- Development of packaging:
Design packaging and cardboard and ready-for-press validations in factories in Europe