photo de profil d'un membre

Caroline Pita

Marketing & Communication Manager

carolinepita@gmail.com

Résumé

Trilingual in French, English and Spanish and with a good level in German, with over 15 years in marketing, communication, editorial, advertising and sales
- Strong adaptability Worldwide experiences in different industries (high watchmaking, edition, aviation, medical), in global but also in start-up companies.
- Strategic thinking Fast and positive thinker through and through, 360° vision of the business running projects from A to Z, more specifically in the marketing & communication strategy and content creation. Strong writing and storytelling skills with high attention to detail.
Proactively manage risk, entrepreneurial and creative mindset focused on the company's economic interest and the result. Sense of organization with leadership flair.
- Excellent relationship Proven ability to coordinate varied constraints and work with demanding people; earned the trust of the watchmaking brands; enjoy working in multicultural teams and evolving in dynamic culture.

Main proven track records:
- Successful launch of the Marketing & Communication department in several companies: managed the Communication's Strategy, Operational Marketing & Advertising Plans (print & digital), Events launch, calculation of the ROI, analysis through KPIs, etc.
- Content Creation and repositioning of the brand's strategy and values in line with the foundation objectives and the brand's identity.
- Successful development of innovative multilingual and/or multi-markets products: magazine, website, applications, ecommerce, first & business travelling classes.
- Outstanding results in e-sales at Ithaka Time (profitable project as from the 2nd year) and at Air France South East Asia (exceeded sales targets).

Expériences professionnelles

Senior marketing & events manager

EF.BGC , Pontarlier - CDI

De Décembre 2017 à Décembre 2018

- Restructuration and analysis of the business in its new context after the lost of the founder.
- Perpetuation and democratization of the orthodontic concept with adequate external partners to pursue the international conferences and develop the Functional Education concept worldwide.
- Elaboration of the Marketing, Communication and Events Plan (2018-2019). Delivery of events and business conferences. Elaboration of programs, visits, rundown, invitations, etc. for doctors' courses.
- Development of the communication tools (videos, website, leaflets, etc.) to promote the "Functional Education" appliances; Registration of the trademark and protection of the image.

Senior pr & communication manager

Parmigiani Fleurier , Fleurier - CDI

De Mars 2017 à Novembre 2017

Responsibility of the international communication strategy. Budget of CHF 900K.Team of 2 persons.
- Definition and implementation of the brand's global communication strategy for growing relationships with media (print & digital). Elaboration of the yearly schedule (2017 & 2018) including the major PR activities, products launches and campaigns.
- Development of the communication tools; Creation of the brand's content and values with respect to the general inbound marketing strategy for the products' collection, restoring, exception products, know-how, manufacture (press releases, pictures, movies, books, catalogue), incl. the materials for the Bugatti Type 390 launch meant for print & online media and the marketing literature.
- Development and implementation of the brand’s strategy on social media including the content production, planning and monitoring (KPIs).
- Support of the spokespersons in all PR and event related matters (key messages, speeches, interviews, planning); Organization of the manufacture's visits (journalists, influencers, customers and prospects, esp. Chinese Groups).
- Guidance and support for the global team of 9 markets in the organization of their events, PR and other local projects in order to ensure an uniform brand image (incl. monitoring & reporting); Work closely with Products' department, Digital, Trade, Events, Advertising and external creative agencies.
- Creation and management of the "Press Corner" of the brand; Budget monitoring.

Pr manager

TAG HEUER , La chaux-de-fonds - CDI

De Septembre 2016 à Février 2017

Responsibility of the 4 communication's universes of the brand (Sport, Heritage, Art, Lifestyle) and of the products' launch.
- Development of the international communication strategy for growing relationships with media (print & digital).
- Suggest, implement and lead international PR communications activities (global team of 18 markets).
- Conception and spread of the press releases (new products, partnerships, ambassadors, events, corporate).
- Organization of press trips to promote the brand, especially for the launch of the partnership with HSBC World Rugby Sevens Series in Dubai. Elaboration of the invitations, rundown, Chit Chat and speeches, masterlist, program, visits, interviews, etc. Products' presentations at Geneva in January 2017. Work closely with social media and events. Budget monitoring. Management of media inquiries.
- Management, consolidation and analysis of the international press review. Management of the "Press Corner".

Business development & marketing manager

ITHAKA TIME SA , Neuchâtel - CDI

De Janvier 2010 à Décembre 2015

Responsibility of the new media (website and applications), of the commercial development (sales to the watch brands, partnerships, licenses) and of the promotion. Recruitment and supervision of 3 persons.
- Product Manager: definition, development and launch in 5 months in 2011 of the WtheJournal website and iPhone, iPad and android applications in 5 languages.
- Digital promotion of the website: organization of a contest with a campaign on the social media (Facebook, Twitter, Pinterest, Instagram) with a result of 230'000 subscriptions; affiliate Marketing; analysis of the digital KPIs; partner medias (HHJournal, The Huffington Post, Le Figaro, Bilan, Tribunes des Arts, GQ); running of the monthly newsletter with editorial sensitivity: tripling the audience of the website, 60'000 downloads across all applications.
- Sales of "partnership" packages to the watch brands (editorial and advertising space). Turnover of 1MCHF (Magazine) and 300 KCHF (digital).

Editorial & marketing manager

ITHAKA TIME SA , Neuchâtel - CDI

De Novembre 2005 à Décembre 2009

Development of the annual magazine "Montres Le Guide" in 3 languages. Supervision of 2 persons.
- Definition and implementation of the strategy: distribution in French, German and Chinese in the strategic places, first watchmaking magazine in Chinese in Switzerland (i.e. + than 50% of the market).
- Editorial Project Management in relation with the watch brands, the journalists and the founder and editor-in-chief, the graphic designers, the photolithography studio, the printer: profitable project in every single year, renewal of the partnership with the watch brands.
- Responsibility of the content for the partner medias (Bilan, Revolution, Gold’Or, Grand Complications & Watches) : casting of a model for the cover, editorial organization, translation, proofreading.

Regional operational marketing manager

AIR FRANCE KLM - VIE

De Janvier 2004 à Juin 2005

In charge of the Operational Marketing on 5 very different markets: Singapore, Indonesia, Malaysia, Philippines, Australia. Budget of 430 K€, team of 3 persons.
- Constitution of a genuine Marketing, Advertising and Customer Service department: reorganization of the missions, recruitment.
- Development of the Operational Marketing & Advertising Plans 2004-05 and 2005-06: CRM adapted actions and analysis of the frequent flyers program's database, budget monitoring, ROI.
- Launch of the "Espace Première & Business" products: communication campaign (press, radio, online).

Regional interactive marketing and online sales manager

AIR FRANCE KLM - VIE

De Juillet 2003 à Décembre 2003

- Conception, launch and follow-up of campaigns (e-mailings, affiliation).
- E-commerce, negotiation of the promotional fares with the headquarters.
- Launch of the new graphic charter and new tools.

Marketing assistant

AIR FRANCE KLM

De Juillet 2002 à Juin 2003

- Initiation of a local Marketing and Advertising department.
- Elaboration of the mix Marketing; daily management of the Marketing and Advertising actions
- Launch of the loyalty program VoyageurRewards tailor-made for SMEs.

Formations complémentaires

MASTER OF MARKETING AND ADVERTISING

ESG Paris - Marketing & Advertising

2002 à 2002

BSC IN INTERNATIONAL BUSINESS

Neoma Business School Rouen - International Business

1997 à 2001

Parcours officiels

NEOMA – BSc in International Business - IFI

Langues

Français - Langue maternelle

Anglais - Courant

Espagnol - Courant

Allemand - Courant

Compétences

Communication, création de contenu
dossier de presse
vidéo
photos PR
Stratégie éditoriale
Stratégie de communication
Marketin opérationnel
Advertising plans
Events launch
Brand Strategy
Analysis through KPIs
Adobe Photoshop
Adobe Premiere Pro
Adobe Illustrator

Centres d'intérêt

  • Video (movies' creation for private events)
  • golf
  • tennis
  • basket-ball
  • ski competitions during 9 years
  • travels (especially Cuba Japan Thailand)
  • piano