Trilingual in French, English and Spanish and with a good level in German, with over 15 years in marketing, communication, editorial, advertising and sales
- Strong adaptability Worldwide experiences in different industries (high watchmaking, edition, aviation, medical), in global but also in start-up companies.
- Strategic thinking Fast and positive thinker through and through, 360° vision of the business running projects from A to Z, more specifically in the marketing & communication strategy and content creation. Strong writing and storytelling skills with high attention to detail.
Proactively manage risk, entrepreneurial and creative mindset focused on the company's economic interest and the result. Sense of organization with leadership flair.
- Excellent relationship Proven ability to coordinate varied constraints and work with demanding people; earned the trust of the watchmaking brands; enjoy working in multicultural teams and evolving in dynamic culture.
Main proven track records:
- Successful launch of the Marketing & Communication department in several companies: managed the Communication's Strategy, Operational Marketing & Advertising Plans (print & digital), Events launch, calculation of the ROI, analysis through KPIs, etc.
- Content Creation and repositioning of the brand's strategy and values in line with the foundation objectives and the brand's identity.
- Successful development of innovative multilingual and/or multi-markets products: magazine, website, applications, ecommerce, first & business travelling classes.
- Outstanding results in e-sales at Ithaka Time (profitable project as from the 2nd year) and at Air France South East Asia (exceeded sales targets).
AIR FRANCE KLM
De Juillet 2002 à Juin 2003
- Initiation of a local Marketing and Advertising department.
- Elaboration of the mix Marketing; daily management of the Marketing and Advertising actions
- Launch of the loyalty program VoyageurRewards tailor-made for SMEs.
BSC IN INTERNATIONAL BUSINESS
Neoma Business School Rouen - International Business
1997 à 2001
Français - Langue maternelle
Anglais - Courant
Espagnol - Courant
Allemand - Courant
- Video (movies' creation for private events)
- ski competitions during 9 years
- travels (especially Cuba Japan Thailand)