Caroline Pita

Conseil en Stratégie Marketing et Communication avec une vision à 360° des actions pour améliorer la performance marque.

- Stratégie : construire une identité de marque centrée sur vos valeurs avec un positionnement clair sur votre marché.
- Marketing : utiliser des outils print et digitaux adaptés, qui vous permettront de vous démarquer.
- Brand content : créer des contenus sur-mesure pour alimenter l’univers de votre marque (newsletter, contenus éditoriaux, journal, site web, shooting photos, vidéos, etc.).

Je mets le talent des entreprises en lumière en les aidant à devenir des Rockstars et à rythmer leur communication.

- Restructuration and analysis of the business in its new context after the lost of the founder.
- Perpetuation and democratization of the orthodontic concept with adequate external partners to pursue the international conferences and develop the Functional Education concept worldwide.
- Elaboration of the Marketing, Communication and Events Plan (2018-2019). Delivery of events and business conferences. Elaboration of programs, visits, rundown, invitations, etc. for doctors' courses.
- Development of the communication tools (videos, website, leaflets, etc.) to promote the "Functional Education" appliances; Registration of the trademark and protection of the image.

Responsibility of the international communication strategy. Budget of CHF 900K.Team of 2 persons.
- Definition and implementation of the brand's global communication strategy for growing relationships with media (print & digital). Elaboration of the yearly schedule (2017 & 2018) including the major PR activities, products launches and campaigns.
- Development of the communication tools; Creation of the brand's content and values with respect to the general inbound marketing strategy for the products' collection, restoring, exception products, know-how, manufacture (press releases, pictures, movies, books, catalogue), incl. the materials for the Bugatti Type 390 launch meant for print & online media and the marketing literature.
- Development and implementation of the brand’s strategy on social media including the content production, planning and monitoring (KPIs).
- Support of the spokespersons in all PR and event related matters (key messages, speeches, interviews, planning); Organization of the manufacture's visits (journalists, influencers, customers and prospects, esp. Chinese Groups).
- Guidance and support for the global team of 9 markets in the organization of their events, PR and other local projects in order to ensure an uniform brand image (incl. monitoring & reporting); Work closely with Products' department, Digital, Trade, Events, Advertising and external creative agencies.
- Creation and management of the "Press Corner" of the brand; Budget monitoring.

Responsibility of the 4 communication's universes of the brand (Sport, Heritage, Art, Lifestyle) and of the products' launch.
- Development of the international communication strategy for growing relationships with media (print & digital).
- Suggest, implement and lead international PR communications activities (global team of 18 markets).
- Conception and spread of the press releases (new products, partnerships, ambassadors, events, corporate).
- Organization of press trips to promote the brand, especially for the launch of the partnership with HSBC World Rugby Sevens Series in Dubai. Elaboration of the invitations, rundown, Chit Chat and speeches, masterlist, program, visits, interviews, etc. Products' presentations at Geneva in January 2017. Work closely with social media and events. Budget monitoring. Management of media inquiries.
- Management, consolidation and analysis of the international press review. Management of the "Press Corner".

Responsibility of the new media (website and applications), of the commercial development (sales to the watch brands, partnerships, licenses) and of the promotion. Recruitment and supervision of 3 persons.
- Product Manager: definition, development and launch in 5 months in 2011 of the WtheJournal website and iPhone, iPad and android applications in 5 languages.
- Digital promotion of the website: organization of a contest with a campaign on the social media (Facebook, Twitter, Pinterest, Instagram) with a result of 230'000 subscriptions; affiliate Marketing; analysis of the digital KPIs; partner medias (HHJournal, The Huffington Post, Le Figaro, Bilan, Tribunes des Arts, GQ); running of the monthly newsletter with editorial sensitivity: tripling the audience of the website, 60'000 downloads across all applications.
- Sales of "partnership" packages to the watch brands (editorial and advertising space). Turnover of 1MCHF (Magazine) and 300 KCHF (digital).

Development of the annual magazine "Montres Le Guide" in 3 languages. Supervision of 2 persons.
- Definition and implementation of the strategy: distribution in French, German and Chinese in the strategic places, first watchmaking magazine in Chinese in Switzerland (i.e. + than 50% of the market).
- Editorial Project Management in relation with the watch brands, the journalists and the founder and editor-in-chief, the graphic designers, the photolithography studio, the printer: profitable project in every single year, renewal of the partnership with the watch brands.
- Responsibility of the content for the partner medias (Bilan, Revolution, Gold’Or, Grand Complications & Watches) : casting of a model for the cover, editorial organization, translation, proofreading.

In charge of the Operational Marketing on 5 very different markets: Singapore, Indonesia, Malaysia, Philippines, Australia. Budget of 430 K€, team of 3 persons.
- Constitution of a genuine Marketing, Advertising and Customer Service department: reorganization of the missions, recruitment.
- Development of the Operational Marketing & Advertising Plans 2004-05 and 2005-06: CRM adapted actions and analysis of the frequent flyers program's database, budget monitoring, ROI.
- Launch of the "Espace Première & Business" products: communication campaign (press, radio, online).

- Conception, launch and follow-up of campaigns (e-mailings, affiliation).
- E-commerce, negotiation of the promotional fares with the headquarters.
- Launch of the new graphic charter and new tools.