photo de profil d'un membre

Christine Dumas

Ch DUMAS - BRAND DIRECTOR

Levallois-Perret (92300) France - cdu.dumas@gmail.com - 07483 261075

Résumé

Brand Director with an entrepreneurial mindset, in-depth innovation experience and a proven track record in delivering compelling results in competitive markets for FMCG companies; whilst leading high performing cross-functional and diverse teams

Inspiring leader with a strong commercial acumen, consistently converting marketing activities into P&L bottom line results

15-years experience in Strategy and Brand Management, working on the full marketing & communications mix of iconic brands (Kronenbourg, Grimbergen, Stabilo, Joker), from strategy to execution
Achieved breakthrough innovation developments with Tourtel Twist and K-by-Kronenbourg brands

Excellent interpersonal skills. Highly motivated, enthusiastic and results driven

Expériences professionnelles

Global category marketing manager

BRITVIC SOFT DRINKS , Checmsford

Depuis le 15 octobre 2018

• Responsible for 1 of the 6 poles in the Marketing Dpt – Reporting directly to the Executive Committee
• Created and set up in 2 distribution channels a powerful 360-brand plan that led to:
- Increased Grimbergen volume in 2016 by 11.5%
- Spontaneous awareness + 1pt (2016) as a result of the re-invention of the communication plan with a new radio advert and a YouTube True view saga.
- Increased the brand penetration (+ 1.3pt in 2016) thanks to the development and launch of 2 innovations: Grimbergen Fruits des bois and Grimbergen Triple d’Abbaye

• Built and implemented a 8.5 m€ brand marketing budget
• Led global workstream with Hub Team based in Copenhagen
• Managed the implementation of Diageo/ Carlsberg distribution agreement for the French market

Brand director grimbergen guinness

BRASSERIES KRONENBOURG , Boulogne billancourt - CDI

De Juillet 2015 à Juin 2019

• Responsible for 1 of the 6 poles in the Marketing Dpt – Reporting directly to the Executive Committee
• Created and set up in 2 distribution channels a powerful 360-brand plan that led to:
- Increased Grimbergen volume in 2016 by 11.5%
- Spontaneous awareness + 1pt (2016) as a result of the re-invention of the communication plan with a new radio advert and a YouTube True view saga.
- Increased the brand penetration (+ 1.3pt in 2016) thanks to the development and launch of 2 innovations: Grimbergen Fruits des bois and Grimbergen Triple d’Abbaye

• Built and implemented a 8.5 m€ brand marketing budget
• Led global workstream with Hub Team based in Copenhagen
• Managed the implementation of Diageo/ Carlsberg distribution agreement for the French market

Marketing group manager kronenbourg

BRASSERIES KRONENBOURG , Boulogne billancourt - CDI

De Août 2013 à Juillet 2015

• Created and developed the successful repositioning of the French beer brand Kronenbourg and reversed the previous volume decline
• Fully redesigned the brand portfolio strategy through core business optimisation and development of 2 innovations in 2013 (K-by-Kronenbourg) and 2014 (Kronenbourg Tigre-Bock). Direct impact on volume: +1,1 % in 2015.

Innovation manager

BRASSERIES KRONENBOURG , Strasbourg - CDI

De Janvier 2011 à Août 2013

• Built the full product mix of the new Kronenbourg extension K-by-Kronenbourg which was ranked innovation #1 by KantarWorlpanel in 2014
• Created from first principles the new 0.0% alcohol-free brand Tourtel Twist alongside the 5 year business plan. Tourtel Twist has been ranked « The Best Innovation » in France for the past 10 years based on penetration rate and re-purchasing rate (KantarWorldpanel)
• Managed both local & international multi-functional teams in each innovation project (8-10 people)

Innovation manager

ECKES GRANINI , Sarre-union cedex - CDI

De Mai 2009 à Décembre 2010

• Built the entire Joker brand portfolio strategy and lead the development team in charge of the innovation. Worked closely with the innovation team headquartered in Nieder-Olm (Germany)
• Set up new brand extension in both chilled (Joker Vital 5) and ambient shelves (Joker Vital)
• Achieved a +15% rise in Joker turnover and set up Joker as the fruit juice brand leader in France

Product manager

ECKES GRANINI , Sarre-union cedex

De Janvier 2007 à Mai 2009

• Managed REA Fruit juice brand from assessment to final repositioning as a children’s fruit juice brand. Recommended pricing strategy and the advertising campaign as a result.
• As a result, REA ranked as the “unique fruit juice brand for children” in KantarWorldpanel 2009 image tracking

Product manager

SWAN STABILO FRANCE , Strasbourg cedex 2

De Décembre 2001 à Décembre 2006

• Built the 360-activation plan including a strategic innovation launch to boost the highlighting writing ranges across France. Achieved a +10% sales growth in highlighting sales in 2002
• Collaborated with the European team based in Nuremberg (Germany)

General overheads procurement manager

EDF-GDF , Levallois

De Septembre 1999 à Août 2001

• Negotiated the 55m€ national agreement for travelling and car leasing within France

Product manager assistant

NESTLE , Marne la vallee cedex 2

De Janvier 1998 à Décembre 1998

• Implemented the 360-activation plan for Maggi Soup brand in France: business performance tracking, PR, sales force briefings

Parcours officiels

NEOMA – Sup de Co

Langues

Français - Langue maternelle

Anglais - Courant

Espagnol - Notions