Résumé
Brand Director with an entrepreneurial mindset, in-depth innovation experience and a proven track record in delivering compelling results in competitive markets for FMCG companies; whilst leading high performing cross-functional and diverse teams
Inspiring leader with a strong commercial acumen, consistently converting marketing activities into P&L bottom line results
15-years experience in Strategy and Brand Management, working on the full marketing & communications mix of iconic brands (Kronenbourg, Grimbergen, Stabilo, Joker), from strategy to execution
Achieved breakthrough innovation developments with Tourtel Twist and K-by-Kronenbourg brands
Excellent interpersonal skills. Highly motivated, enthusiastic and results driven
Expériences professionnelles
Global head of brand
INNOCENT , Paris
Depuis le 01 mai 2020
Global category marketing manager
BRITVIC SOFT DRINKS
De Octobre 2018 à Avril 2020
Brand director grimbergen guinness
BRASSERIES KRONENBOURG
De Juillet 2015 à Juin 2019
Marketing group manager kronenbourg
BRASSERIES KRONENBOURG
De Août 2013 à Juillet 2015
Innovation manager
BRASSERIES KRONENBOURG , Strasbourg - CDI
De Janvier 2011 à Août 2013
• Built the full product mix of the new Kronenbourg extension K-by-Kronenbourg which was ranked innovation #1 by KantarWorlpanel in 2014
• Created from first principles the new 0.0% alcohol-free brand Tourtel Twist alongside the 5 year business plan. Tourtel Twist has been ranked « The Best Innovation » in France for the past 10 years based on penetration rate and re-purchasing rate (KantarWorldpanel)
• Managed both local & international multi-functional teams in each innovation project (8-10 people)
Innovation manager
ECKES GRANINI , Sarre-union cedex - CDI
De Mai 2009 à Décembre 2010
• Built the entire Joker brand portfolio strategy and lead the development team in charge of the innovation. Worked closely with the innovation team headquartered in Nieder-Olm (Germany)
• Set up new brand extension in both chilled (Joker Vital 5) and ambient shelves (Joker Vital)
• Achieved a +15% rise in Joker turnover and set up Joker as the fruit juice brand leader in France
Product manager
ECKES GRANINI , Sarre-union cedex
De Janvier 2007 à Mai 2009
• Managed REA Fruit juice brand from assessment to final repositioning as a children’s fruit juice brand. Recommended pricing strategy and the advertising campaign as a result.
• As a result, REA ranked as the “unique fruit juice brand for children” in KantarWorldpanel 2009 image tracking
Product manager
SWAN STABILO FRANCE , Strasbourg cedex 2
De Décembre 2001 à Décembre 2006
• Built the 360-activation plan including a strategic innovation launch to boost the highlighting writing ranges across France. Achieved a +10% sales growth in highlighting sales in 2002
• Collaborated with the European team based in Nuremberg (Germany)
General overheads procurement manager
EDF-GDF
De Septembre 1999 à Août 2001
Product manager assistant
NESTLÉ , Marne la vallee cedex 2
De Janvier 1998 à Décembre 1998
• Implemented the 360-activation plan for Maggi Soup brand in France: business performance tracking, PR, sales force briefings
Parcours officiels
Langues
Français - Langue maternelle
Anglais - Courant
Espagnol - Notions