photo de profil d'un membre

Cyril Josien

C. Josien - Dir. Marketing

cyriljosien@hotmail.fr - 06 63 73 84 24

Résumé

Web & Mobile video game industry : 8 years of experience.
Independent consultant for startups & mid-sized companies : 4 years of experience (main missions : Rank Algorithms, esport, VR, pubs, well-being/health sector)

Specialities :
• In-depth competitive analysis // from design to sale & adaptive actions for my products
• User acquisition // visibility, communication, retention game mechanics & account based targeting
• Game economy design // design of monetary systems & mechanics to control money value over time
• Post-launch analytics // strategy, retention & conversion
• Projects // planning, budgeting , technical specifications & monitoring
• Management // Marketing, Communication, Client support, Payment Operations teams - from 10 to 20 people

Expériences professionnelles

Marketing director

Beemoov , Nantes - CDI

De Octobre 2015 à Janvier 2019

Beemoov is a web & mobile development company based in Nantes.
Famous games : • My Candy Love • Like a Fashionista • Eldarya - 85 million user accounts

■ Assignment
EXECUTIVE COMMITTEE
Responsible for quarterly reports of the company's performance shared in a PowerPoint presentation : detailed & accurate diagnoses ; ways to improve the performance.

TEAM MANAGEMENT
Lead and motivate co-workers in Marketing, Merchandising, Payment Operations & Client support teams to accomplish the mission.

MARKETING
- Situational analysis : target audience, positioning, values & payment methods
- Strategy : glocal strategy for game releases & updates
- Key issues identification : user experience, engagement, socialization & retention
- User acquisition (SEM/Display) : cross promotion campaigns, allocating budgets & ensuring objectives
- Payment Operations : fraud & payment, optimizing processes
- Display advertising : UX & interface design, campaigns & optimization
- Post-launch : performance, key issues & necessary changes
- Merchandising : overseeing inventory, logistic flows & selling points
- Support : coordinating processes, guidance for problems & communication
- Major exhibitions : negotiation, definition & organization of beemoov's presence

■ Achievements
- Company : redefinition of the company project
- Market visibility : in-depth competitive analysis & practical action plan for our games
- Games : conversion funnel optimization [acquisition, retention, monetization]
- Day-to-day : evaluating risk–benefit scenarios & handling multiple actions simultaneously

Tools : • Google Analytics • Google Adwords • DoubleClick for Publishers • DoubleClick Ad Exchange • Excel (User Acquisition - Retention - Virality) • Beemanage • App Annie • Tune

Game monetization manager

Beemoov , Nantes - CDD

De Septembre 2014 à Septembre 2015

Beemoov is a web & mobile development company based in Nantes.
Famous games : • My Candy Love • Like a Fashionista • Eldarya - 85 million user accounts

■ Assignment
GAME ECONOMY
- Economic system : item pricing, rewards & mechanics to control currency value over time
- Retention : engagement, acquisition & conversion mechanics
- Post-launch : engagement, conversion & price analytics

PAYMENTS
- Bank Pricing : referent, psychological & luring prices
- Balance between Local Consumer Price Index & Local Purchasing Power Index (Excl.Rent & Tax)
- Transaction : dealings with payment methods & payout value

■ Achievements
- Defining risk analysis, KPIs & ROI goals
- Setting up/Enhancing economy, monetization & banking system
- Generating a 7-digit revenue per year

Tools : • Excel (Economic systems Algorithmic monitoring) • OECD • NUMBEO (Bank Pricing) • Beemanage • Google Analytics (Post-launch analytics)

Ceo & co-founder

BLUE TURTLE , Valenciennes - CDI

De Décembre 2010 à Janvier 2014

Blue Turtle is an independent studio specializing in online video games.
Main games : • Crazy Brain • Galactic Supremacy

■ Assignment:
- Responsible for legal, strategic & financial management
- Design of game mechanics - marketing viral - business models
- Management of a team of 5 to 10 co-workers

■ Achievements:
- Fundraising and grants from CNC : innovative game certification
- Service : game and software development
- Self-publishing games : www.crazybrain.fr www.galacticsupremacy.fr

Tools : • Excel (Economic systems & Algorithmic monitoring) • Google Analytics (Post-launch analytics)

Associations

Erasmus Student Network - Nantes

Partnership Manager

Parcours officiels

NEOMA – Sup de Co

Compétences

ANGLAIS - COURANT
Français langue natale

Centres d'intérêt

  • Mathematics
  • Economics
  • Blockchain
  • Psychology
  • Geopolitics
  • Esport
  • Cooking
  • Jazz
  • Dancing
  • Sport