ED

Eric Duchamp

CV Éric Duchamp - Global CEO - Managing Director

Expériences professionnelles

Founder

3ALTITUDE FUTURE CONSULTING , Paris - CDI

De Janvier 2019 à Aujourd'hui

Analyses prospectives des marchés (tendances, analyses sociologiques, sémiologiques, future insights) et identification des opportunités de nouvelles stratégies de marque (positionnement, valeurs, raison d’être, cibles, distribution) et de nouvelles innovations (produits, services, environnements, business modèles)

Méthodologie unique de transformation et de co-création collaborative

Président directeur général

PECLERS PARIS , Paris - CDI

De Septembre 2007 à Décembre 2018

PECLERSPARIS, GLOBAL CEO. A WPP Foresight, Trends, Brand Strategy & Innovation Agency. 2007-2018 90 people, $20M revenue, 70% international, offices in Paris, NY, LA, Munich, Sao Paulo, Shanghai, Guangzhou + 10 countries Agency founded in 1970, acquired by WPP in 2003. Revenue breakdown: Consulting 70%, Trend Publications & Digital 30%. Consulting services: Trends & Foresights - Brand Strategy - Innovation - Creative Design - Brand emotional experience Core sectors: Fashion - Beauty & Cosmetics - Home - FMCG - Consumer Electronics - Retail - Lifestyle brands

5 Transformation Projects
1. Completely new services offering to deliver EBITDA in line with WPP goals. Focus became consulting services moving from 40% of revenue in 2007 to 80% in 2018 (20% trend publications). Major driver of margin’s improvement.
2. New organization, new skils, new teams. 4 new departments: Consulting, Research & Future Insights, Digital and Brand Strategy. New global leaders hired. New methodologies establish new kind of collaboration: Peclers Innovation Fast Track, Peclers Brand Singularity Model, Peclers Archestyles...
3. New global business development organization. Termination of 8 agents in the world and new go-to-market strategies including opening of permanent offices in Shanghai (20 people hired), Munich, Los Angeles, Sao Paulo & Nordic Countries. 70% of revenue delivered outside France.
4. Digitization. Launch of a new digital platform, Peclers(+), to enable our 900 global clients to have access to our Trend Books & to new exclusive trend information. New stream of revenue via subscription. Better retention. Deployment of CRM strategies (Sales Force) facilitating cross-selling (book-to-book) and up-selling (from trend book to consulting). Social-watching in collaboration with Heuritech and Linkfluence
5. Revenue diversification by sector & across geographies. New consulting clients: Chinese fashion brands and retailers (Balabala, Bosideng, Sémir, Bear2, Cocoon...), L’Oréal Research & Innovation (NY) & Luxury Division, Maybelline NY, Symrise, Givaudan, Shue Uemura, Unilever Haircare & Innovation (”The Pitch”), Nike, Timberland, Sleep Number, Forever 21, MarieClaire licensing, VF Corp, DFS, Liverpool (Mexico), Nordstrom, Galeries Lafayette, Manor, La Redoute (DTC), Target, Huawei, Orange, Samsung, Lululemon, H&M, Stitch Fix, Lacoste....

Back to double digit EBITDA In 2018, total revenue $20M, x3 since 2010, +20% consulting growth in 2018

Managing director france & europe

VALASSIS , Livonia - CDI

De Septembre 2002 à Juillet 2007

60 people, €15M sales, marketing services and consulting Agency. Valassis, US-based public company, $1,5bn sales
2 Transformation Projects
1. Build & qualify a new consulting business model in the French Market. Starting from a packaged communications products offering (e.g. sampling, promotion, couponing, shared direct marketing campaigns) to new consulting marketing services offering focused on Shopper Marketing. Adjust the organization in bringing new skills to deliver these new services
2. Deploy this new model across 4 European countries (US, Germany, Italy & Spain) with he help of Roland Berger. Adapt the French business model to every country, assess the business potential and lead the deployment with local

2006 sales €15M, + 50% growth vs. 2005 with new business unit, +25% pure organic growth, 15% OP Spontaneous awareness amongst Top 20 below-the-line agencies in France (2005 Ballester Survey)

Vice-président

ARISEM , Paris - CDI

De Août 2000 à Juillet 2002

Start-Up. B2B. Collaborative Knowledge Management Intranets (including unique artificial intelligence & semantic search)  Objectives  Turn a breakthrough information technology into a scalable and profitable stream of revenue  Results 2001 sales €2M. Elected Best Knowledge Management Intranets suite Key clients: Pernod Ricard, Auchan, Thalès, Alcaltel, Lafarge, EADS... Company taken over by Thalès. Still operating as is

Various sales & marketing positions

PROCTER & GAMBLE , Neuilly sur seine cedex - CDI

De Juillet 1987 à Juin 2000

PROCTER & GAMBLE – 1987 / 2000

MARKETING MANAGER & DIRECTOR EUROPE, April 1999-June 2000 DASH/BOLD 2in1. > €150M sales in Europe. Team of 5 direct reports + dotted line with 9 countries marketing teams  Objectives  Grow sales and market share by defining and deploying new Brand strategies for 9 countries  Results June 2000 vs. July 1999: sales +53% Personal performance: Top 20 rating amongst Marketing Managers and promoted Marketing Director in June 2000

BRAND MANAGER FRANCE, Nov. 1997-March 1999 DASH/BOLD 2in1. > €50M sales. Team of 5 direct reports  Objectives  Re-launch the Brand in France, while qualifying a new concept for the rest of Europe  Results Market share moved from 4.7% (Nov’97) to 6.0% (March 99) Model qualified in France ready to be deployed in Europe

BRAND MANAGER FRANCE, April 1996-October 1997 PERSONAL CARE BRANDS, Monsavon, Camay, Zest, Rogé Cavaillès. Sales > €25M. 4 direct reports  Objectives  Grow Monsavon, divest Rogé Cavaillès  Results Rogé Cavaillès. Market share grew from 13.3% (MA ’97) to 16,6% (SO ’97). + 25%. Brand sold to Bolton Group Monsavon. Market share went from 20.5% (MA ’97) to 24.3% (SO ’97)

TRADE MARKETING DIRECTOR, Oct. 1994-March 1996  Objectives  Definition and deployment of all below-the-line strategies & action plans  Definition of 1997 new trade terms, ”New Way”, in collaboration with P&G Sales President: new breakthrough approach aiming at drastically reducing year-end rebates to move from a back- to a front-margin new model for the French retailers as per the German model  Results Promotional acceptance of P&G brands increased by 50% in 1995 vs. 1994 Major challenges to deploy New Way in France Awarded ”European Sales Master” in 1995

VARIOUS SALES POSITIONS, 1987-1994  National Account Director. Promodès & Auchan, > €180M sales, 20% of total P&G (2 years)  6 direct reports, Regional Account Directors  In 1994, Promodès and Auchan grew (+5%), wile total sales in France remained flat  Special assignment Sales Recruitment Manager (1 year)  Regional Account Director (1 year)  Regional Sales Manager (1 ½ year)

Parcours officiels

NEOMA – Sup de Co

Compétences

Brand Vision
STRATEGIC THINKING
innovation
Prospective
International
tendances
Design
marketing
Marketing B to B
mode
luxe
beauté
Cosmétiques
Business Development
Multicultural management
china
USA
P&L Management
Digital Tranformation
Lifestyle
retail

Centres d'intérêt

  • Contemporary Art
  • Music
  • Ladakh
  • Design
  • Fashion