Expériences professionnelles
Project manager brand content
EURONEWS , Paris - CDI
De Mai 2017 à Aujourd'hui
•Analyses the required TV/online deliverables and briefs all teams involved in the creation and
production of branded content and sponsored content
•Organizes internal and external campaign kick-offs, debriefs and weekly catch-ups
•Guarantees the respect of the editorial concepts, production schedule, brand guidelines
•Handles daily project management & coordination with clients and internal & external
resources: the Editorial, Production, Grid, Studio, Digital & Sales teams
•Supervises the development of branded TV credits, billboards, digital banners and online hubs
•Briefs external writers, journalists and producers to create branded content pieces
•Produces post-campaign reports and sends monthly competitive watch
•Recruitment and management of a full-time intern
Brand content & business development
SPRINKLR , Paris - CDI
De Septembre 2015 à Avril 2019
External & internal communication
•Drafted brand content, social media posts, live tweeting initiatives, articles and sales material
•Involved in lead generation initiatives (webinars, invitation to events, unveiling of studies)
•In charge of internal communication, team building initiatives, and newcomers integration
Prospection
•Researched strategic accounts and benchmarks their customer experiences across digital
•Profiled potential leads across the VPs, C-Suite and at managerial levels
•Prospected using a highly personalized & creative approach with storytelling and social selling
Project manager advertising
OGILVY & MATHER , Paris - CDI
De Juillet 2013 à Août 2015
Clients : IBM France, Vodafone UK, Lenovo, Taureau ailé
•Involved in local campaigns creation and strategy formulation
•Carried out both advertising campaigns (Cloud, Big data, Social business, Mobility) and partnerships with media brands (Le Monde, l’Express, Europe 1)
•Coordinated internal and external resources (creative teams, production, media, planning)
•Controlled projects planning and budget
•Managed day-to-day client relationship and monthly commercial meetings
•Handled IBM advertising for Roland-Garros 2014 including a real-time DOOH initiative
Gold 2015 TopCom Award best B2B campaign / Silver Sporsora Award best innovation
•Recruitment and management of a full-time intern