Jerome Pellerin

L'Espace Dirigeants accompagne depuis 2006 les trajectoires professionnels des cadres dirigeants et de leurs équipes afin qu'ils relèvent leurs défis professionnels et dépassent leurs freins.

NOS SERVICES :
- Coaching d'intégration
- Coaching de développement des compétences
- Coaching d'évolution professionnelle
- Outplacement

NOTRE VALEUR AJOUTÉE
- Élaboration d'un projet professionnel précis et durable croisant les besoins fondamentaux, les compétences motivantes, les types d'organisations nécessaires au déploiement de toute sa valeur ajoutée
- Élaboration des outils de communication pertinents et efficaces
- Une dynamique de campagne de recherche d'opportunités créée et entretenue
- Accompagnement individuel couplé à une dynamique collective au travers de workshops, trainings, conférences, rencontres réseau
- Un réseau de L'Espace Dirigeants de plus de 1000 membres

NOS CLIENTS :
- Cadres
- Dirigeants
- Membres du Comité de Direction

Mission:
Internal strategic consultant reporting to the marketing director, working on game-changing initiatives

Actions:
Led in-depth category & channel health checks. Aligned stakeholders behind interventions across channels
Orchestrated the category vision definition including a growth plan and the right story-to-trade
Defined new shopper segmentation. Built tools to assess distribution potential gains.
Improved range review & merchandising process to convince the customers

Results:
Engaged all customers behind a 3-year category vision
Got Monster Co.’s agreement to consider Sweden as the European innovation laboratory for energy drinks

Mission:
Business development (net sales 12 M€, 2300 customers, regional accounts), manager of 10 sales rep

Actions:
Grew team capabilities in negotiation, training and merchandising in a background of joint-venture
Contributed to Trade Terms setting, negotiated contracts with independent pharmacies & regional accounts
Managed sales incentives: pay for performance mechanics, cooperation fees, free products

Results:
Outperformed sell-in objectives at each sales cycle, #1 region for smoking cessation growth
Transformation of the relationship with pharma-gdd.com, Net sales + 30 % becoming 3rd customer in France

Mission:
Responsible for the strategy & activation of Voltaren (net sales 62 M€), head of a team of 5 in 3 countries.

Actions:
Created & rolled out 360° communication platforms towards both consumers & healthcare professionals.
Defined & aligned the innovation strategy, got authorization from health authorities; led launch plans.
Accelerated digital footprint of Voltaren, caught online conversations around pain by developing content.
Led 2014 media planning & buying strategy for France BeNeLux cluster

Results:
Achieved double-digit growth and record-high market share in each 4 country
Best introduction of Voltaren 12 hours innovation performed in France, fully incremental to core business
Introduced the 1st pain reliever against osteoarthritis VoltarenSpé
Successful Silent Disco brand activation among seniors in Holland, awarded as best practice

Mission:
Responsible for multichannel strategy (Retail, BTOB, e-commerce, shops), customer journey and digital innovations; net sales 200 M€, head of a team of 20, member of the French executive committee

Actions:
Audited team skills. Designed new organization. Recruited & coached. Seeded analytical and ROI mindset
Created a CRM road map and team. Reallocated budget from media to digital, PR & merchandising actions
Improved customer experience in-store and through new booking platforms, tutorials and customer ratings

Results:
Step-changed business model resulting in growth recovery, Ebitda France x6
Success of e-vouchers unlocking 3 business opportunities: BTOB call for tenders, last minute gift, exchange
Success of viral digital campaigns such as Ambassador casting, registering > 10k applications & buzzing
Fully reorganized customer care department (role, missions & methods). Positive impact on P&L of 1.2 M€

Mission :

Responsible for global strategy of Caprice des Dieux (Net sales 200 M€), animation of a team of 4 / agencies

Actions :
Orchestrated product development from product sourcing with R&D and plants to go-to-market kits
Harnessed marketing plans by coaching countries about their communication plans and innovation needs
Renewed brand equity statement, coordinated advertising creation process and media plan

Résultats :
Reached record high sales (+15 %) behind the incremental sales of En Cas de Caprice in 6 countries (1st innovation for 20 years capturing new consumption occasion) and the eventful introduction of “Cast away” campaign across TV, cinema, social, digital boosting the penetration rate by + 2 pts of the base business

Mission :
Responsible for diapers P&L (Net sales 300 M€ retail, maternities & pharmacies) & brand activation

Actions :
Convinced the Global Business Unit about the mitigation plans and local business opportunities
Led a 10-person multifunctional team to implement agreed marketing plans in the French market
Fed KAM in sales negotiations and energized salesforce at each cycle meeting

Résultats :
Reached record high sales, turnover and market share. Improved brand image and net promoter score
Transformed CRM program, tailored by 1st time- & subsequent mums (frequency, channel), ROI + 10 %
Breakthrough partnership with Restos du Cœur charity, leading to a donation of 6 million diapers

Mission :
Responsible for innovation, marketing & communication strategy of Tier 2 brands (Net sales 280 M€)

Actions :
Defined strategic role and positioning of each brand in portfolio
Led advertising campaigns, packaging design and European innovations
Actively contributed to the strategic & operational hand-over of Gama following brand acquisition

Résultats :
In-market success of European innovation : with Marseilles soap, Liquitabs, with water softener
Created 4 new advertising campaigns from ad script to airing, including pre-& post-tests
Defined complementary brand equities & 360° platforms for Bonux & Gama to secure future for both brands