photo de profil d'un membre

Laure Jacouton

Expert ventes et marketing - 20 ans d'expérience

laure.jacouton@gmail.com

Résumé

MAIN SKILLS :

SALES :
• Negotiations with retailers and wholesalers
• European tenders coordination
• Account management and coordination of European accounts
• Account development (assortment, pricing reviews, promotions, cross-merchandising..)

MANAGEMENT / REPORTING :
• Coaching of sales & marketing assistants / key account managers
• Sales reporting (business reviews, prospection, forecasting...)

CHANNEL MARKETING
• Market analysis
• Setup local marketing plan
• Manage promotions, pricing, communication, merchandising, direct marketing, CRM, PR…
• Training and sales support

PRODUCT MARKETING
• Develop & rationalise ranges
• Brief & select suppliers
• Product roadmap

CATEGORY MANAGEMENT
• Analyse customer strategy and market trends
• Study customer category performance vs his competitors
• Recommend new tactics and estimate extra turnover generated

Expérience professionnelle

Head of sales - energy consumer division france

PANASONIC , Gennevilliers - CDI

Depuis le 01 avril 2016

-France sales & marketing strategy and channel roadmap for the Energy division
-Management of the local sales team
-Coordination of some European accounts & major tenders

Formation complémentaire

NEOMA business school

1992 à 1996

Associations

Syndicat des piles France (SPAP)

http://WWW.SPAP.COM

Présidente

Parcours officiels

NEOMA – Master Grande Ecole

Compétences

management
Négociation commerciale
marketing produit
Stratégie commerciale
marque distributeur
Retail Markering
gestion de compte client