Résumé
MAIN SKILLS :
SALES :
• Negotiations with retailers and wholesalers
• European tenders coordination
• Account management and coordination of European accounts
• Account development (assortment, pricing reviews, promotions, cross-merchandising..)
MANAGEMENT / REPORTING :
• Coaching of sales & marketing assistants / key account managers
• Sales reporting (business reviews, prospection, forecasting...)
CHANNEL MARKETING
• Market analysis
• Setup local marketing plan
• Manage promotions, pricing, communication, merchandising, direct marketing, CRM, PR…
• Training and sales support
PRODUCT MARKETING
• Develop & rationalise ranges
• Brief & select suppliers
• Product roadmap
CATEGORY MANAGEMENT
• Analyse customer strategy and market trends
• Study customer category performance vs his competitors
• Recommend new tactics and estimate extra turnover generated
Expériences professionnelles
France sales manager
FHP VILEDA , Asnières-sur-seine - CDI
De Avril 2023 à Aujourd'hui
☑️In charge of France sales development for all mass market distribution channels direct & indirect (food, Discount, DIY..)
☑️ Increase of the VILEDA brand awareness / presence in France in all categories (floor cleaning, wiping, scourers, laundry care …)
☑️ Responsible for France consumer P&L
Head of sales
PANASONIC , Gennevilliers - CDI
De Avril 2016 à Mars 2020
Energy Consumer Division France
-France sales & marketing strategy and channel roadmap for the Energy division
-Management of the local sales team
-Coordination of some European accounts & major tenders
Formation complémentaire
NEOMA business school
1992 à 1996
Associations
Parcours officiels
Compétences
Centres d'intérêt
- Sports (jogging
- yoga
- pilâtes…)