photo de profil d'un membre

Olivier Tavera

O. Tavera (Neoma 1995)

Résumé

International sales and multi-channel-marketing manager with over 20 years experience in global industrial (automotive, electronics) and consulting companies at HQ, NSC, dealer/subsidiary and key account level. Strong background in B2B and B2C and in both traditional and digital business.

Key skills include:
• Full command of 4 languages (German, French, English and Italian). Bilingual German - French.
• Over 15 years international market experience (+ 10 years abroad), with a focus on France, Italy, Austria, Germany, UK, Netherlands and Belgium. Ability to work across cultures.
• Proven track record of leading innovative / successful business oriented sales and marketing initiatives in target-driven environments, from strategy down to operational execution.

Expériences professionnelles

Business development manager / key account

WURTH ELEKTRONIK GROUP , Schopfheim - CDI

De Mars 2018 à Aujourd'hui

• Developing a sector-oriented B2B Sales and Marketing Strategy to increase Key Account Business, especially Automotive according to five-year plan and implementing it in collaboration with company management
• Analyzing regional and European market (DACH region, Western Europe) in terms of trends, technologies and possible strategies (autonomous driving, sensor technology, robotics, shared mobility, electric vehicles)
• Identifying developments among customers and competition in order to actively prepare the own product portfolio for future requirements through workshops and to increase the benefit for the customer
• Conceiving and sharpening of the USP & competitive strengths
• Customer acquisition in the areas of automotive and sensor technology (telephone sales, professional social networks) and adaptation of marketing tools

Manager marketing communications & business development

FIAT FRANCE , Trappes - CDI

De Octobre 2015 à Février 2018

• Direct report to Country Manager
• Scope: ATL (adaptation & local creation e.g. Drive Time with BFMTV) - manage the COOP dealer plans and related budget - On-line Marketing (channel mix definition, assets supervision, KPI monitoring and resources allocation) together with functional team - BTL (events, trade fairs, POS and Database Management) - Business Development (from partnership down to sales agreement) - Offer definition with Sales and FCA Bank
• Project Manager France for WATC (What About The Customer) Project, aiming at ensuring minimum disruption from their daily job for our B2B clients and increase loyalty.
• Budget: in Mio €. Management: 1 person direct + indirect management

RESULTS
• Implementation of a “live Chat” service on the French Corporate website (2.500 chats or click-to-call 2016 / Trend 2017 +50%).
• Managed new Doblò launch 2015 (+1.7 pts. Market Share vs. 2014) & 3 new product launches at 360° in 2016 (New Fiat Fullback Pick-up truck, New Talento and New Fiorino)
• France 2nd LCV market 2016 in terms of leads and digital customer orders and best increase (+41% vs. 2015)
• Pick-up of the year 2017 Award by 4x4 Magazine for the New Fiat Fullback
• Partnership with New Holland France (participation to 3 events and sector-based fairs and 1 film – specific sales conditions on Pick-Up trucks) and Colis Privé (sales agreement on CNG vehicles for parcel logistics)

Senior product marketing manager emea

FCA Fiat Chrysler Automobiles , Turin - CDI

De Juillet 2013 à Septembre 2015

• Managing 2 market segments accounting for 43% of EMEA’s industry
• Understanding the product KPIs / positioning and competitive situation of each Business Centre/NSC and come up with counter measures / range animations to reach target objectives in terms of volumes and market share in EMEA region
• Defining the products’ communication strategy and contributing to the briefings for training, press releases, current and new products’ initiatives (in charge of new Fiat Fullback Mid Size Pickup and new Fiat Talento), in cooperation with Product Planning & Institutional Relations
• Elaborating the product’s commercial launch plan and contribute to the launches (new products, model year) in the Business Centres
• KPis: new product launches, market share achievement in EMEA region and business development in the NSCs

Area manager fra, uk & nl

FCA Fiat Chrysler Automobiles , Turin - CDI

De Octobre 2011 à Juin 2013

• HQ coordination of the Marketing activities on all the Fiat Professional product range in 5 European markets: France, United Kingdom, Netherlands, Ireland, Greece (30% of Fiat PRO sales volumes EU28)
• Core activities: country price positioning, new product launches, Marketing Plan, commercial actions, competitiveness analysis (at visual, real and transaction price level), new product development, training and support of marketing team members in the markets of competence
• Implementing Pan-European projects for the Fiat Professional brand such as service pack offers (Extended Warranty for Fiat LCV and campers), residual values trend report, model year product strategy 2013
• Key performance indicators: marketing, sales, market share achievement within assigned markets and business development

Area sales manager fiat professional

FCA Fiat Chrysler Automobiles , Trappes - CDI

De Avril 2006 à Septembre 2011

160 DEALERS. 37.000 REGISTRATIONS. 9% MARKET SHARE. 1ST LCV IMPORTER IN FRANCE FOR THE 16TH YEAR IN A ROW.

Zone Manager until Sept. 2008. Then Commercial Operations Manager (as from October 1st, 2008)
• Managing the team of 6 Zone Managers
• Negotiating sales targets with dealers and achieving company regional sales objectives in terms of stocking, order taking, registrations and stock ageing
• Animating key volume dealers (up to 650 LCV/year) and successively managing 2 districts (South-East, North-East / 2006-2008), FCA Motor Village owned dealers (2009) and IVECO Dealers of Property (2010-2011)
• Implementing new method to set dealer targets (2008) and setting-up commercial policy (2011)

Marketing manager light commercial vehicles

IVECO , Trappes - CDI

De Mars 2003 à Avril 2006

• Elaborating marketing plan and marketing mix (price, product, communication, services, network) on each market segment according to sales targets
• Developing the “Daily” product range in the dealer network and among final and key account customers
• Launching of the "Daily 25", 25th anniversary limited edition. 1200 vehicles sold.
• Project manager France (pilot country) and member of the central European team for the implementation of a web-based operational marketing tool for the dealer network (Geomarketing, client/prospect targeting, salesmen follow-up, reporting…)
• Budget: in Mio €. Management: 3 persons

Account director crm

TELEPERFORMANCE , Paris - CDI

De Février 2001 à Novembre 2003

3rd French Operational Marketing Agency.

• Implementing “multichannel” marketing programmes (customer recruitment/loyalty, sales promotion, network animation/incentives and events)
• Developing Clients: APPLE EUROPE, DEUTSCHE POST, LCL, GAN, TELEMARKET
• Winning new ones: LAND ROVER, SOCIÉTÉ GÉNÉRALE, RENAULT (10 months Relationship Marketing Coordinator mission at RENAULT Belgium Luxembourg, pilot country for the CRM launch)
• Profit margin in Mio €. Management: 3 persons

Manager marketing communications

VOLKSWAGEN GROUP , Roissy en france - CDI

De Décembre 1998 à Novembre 2001

Manager marketing communications

PEUGEOT , Wien - CDI

De Mars 1997 à Décembre 1998

Assistant to the product marketing manager – vso (voluntary service overseas)

RENAULT NISSAN MITSUBISHI , Wien

De Décembre 1995 à Mars 1997

Parcours officiels

NEOMA – Master Grande Ecole

Langues

Allemand - Langue maternelle

Anglais - Courant

Français - Langue maternelle

Italien - Courant

Compétences

International Business
Adaptabilité et Flexibilité
lancement de produits
marketing digital
Social media management
Management d'équipe
management de projet
Vente
Animation réseau de distribution
Négociation commerciale
Développement commercial
développement produit

Centres d'intérêt

  • Art Nouveau
  • Course à pied
  • Ski
  • Trekking
  • Montagne et haute montagne