photo de profil d'un membre

Patricia Weides

Senior marketing & communication manager

Résumé

Improving brand visibility in store and online is my expertise.

With more than 10 years of combined experience in marketing, merchandising and digital, I have proven my ability to succeed in a tough and financially pressured environment, in a global matrix organization.

Today, I am exploring new opportunities where I can continue to provide strong marketing leadership.

Languages: French, English, German

Specialties:
- Marketing & communication: brand content, in store, on line.
- Digital: web strategy, content development, analytics (SEO, SEA), social media.
- Retail & merchandising: in-store experience, POSM, Shop in shop.
- Trade Marketing: promotionnel tools, brochures, flyers.
- Software: PAO (Photoshop, Indesign, Illustrator), Displayer (merchandising software from IWD).

Expériences professionnelles

Merchandising manager

CARAN D'ACHE , Thônex

De Avril 2018 à Aujourd'hui

Senior marketing manager

INTELLIGENT SENSORY CONCEPT (BIOLUX)

De Avril 2017 à Aujourd'hui

We are developing Home care and professional device using photomodulation (LED-based phototherapy), a biotechnology innovation that will revolutionise skin and hair treatments.
My mission is to work on both BtoC and BtoB levels, and provide strong marketing and communication leadership.
I am responsible for managing 2 brands:
- BIOLUX: dermatology treatments for improving skin texture and quality in surgical and medical aesthetic applications.
- LIGHTMOTION: Physiotherapy treatments.

Senior marketing & communication manager

ONE BEAUTY SWITZERLAND , Carouge - CDI

Depuis le 01 février 2016

Marketing project manager

FONDATION DE LA HAUTE HORLOGERIE , Geneve

De Septembre 2015 à Mars 2016

International merchandising manager ecriture de luxe

NEWELL BRANDS , Vernier geneve

De Janvier 1900 à Décembre 2014

Parcours officiels

NEOMA – MS Etudes et Décision Marketing

Langues

Anglais - Courant

Allemand - Technique

Espagnol - Notions

Français - Langue maternelle

Compétences

marketing
luxe
Cosmétiques
Medical
Merchandising
TRADE MARKETING
Communication
Social media management
social media strategy

Centres d'intérêt

  • Violoncelle (membre d'un orchestre symphonique amateur) Piano Danse