Résumé
Improving brand visibility in store and online is my expertise.
With more than 10 years of combined experience in marketing, merchandising and digital, I have proven my ability to succeed in a tough and financially pressured environment, in a global matrix organization.
Today, I am exploring new opportunities where I can continue to provide strong marketing leadership.
Languages: French, English, German
Specialties:
- Marketing & communication: brand content, in store, on line.
- Digital: web strategy, content development, analytics (SEO, SEA), social media.
- Retail & merchandising: in-store experience, POSM, Shop in shop.
- Trade Marketing: promotionnel tools, brochures, flyers.
- Software: PAO (Photoshop, Indesign, Illustrator), Displayer (merchandising software from IWD).
Expériences professionnelles
Retail & visual merchandising
TUDOR WATCH , Genève
De Décembre 2020 à Aujourd'hui
Merchandising manager
CARAN D'ACHE , Thônex
De Avril 2018 à Août 2020
Senior marketing manager
INTELLIGENT SENSORY CONCEPT (BIOLUX) , Genève
De Avril 2017 à Avril 2018
We are developing Home care and professional device using photomodulation (LED-based phototherapy), a biotechnology innovation that will revolutionise skin and hair treatments.
My mission is to work on both BtoC and BtoB levels, and provide strong marketing and communication leadership.
I am responsible for managing 2 brands:
- BIOLUX: dermatology treatments for improving skin texture and quality in surgical and medical aesthetic applications.
- LIGHTMOTION: Physiotherapy treatments.
Senior marketing & communication manager
ONE BEAUTY SWITZERLAND , Carouge - CDI
De Février 2016 à Avril 2018
Marketing project manager
FONDATION DE LA HAUTE HORLOGERIE , Geneve
De Septembre 2015 à Mars 2016
International merchandising manager ecriture de luxe
NEWELL BRANDS , Vernier geneve
De Janvier 1900 à Décembre 2014
Parcours officiels
Langues
Anglais - Courant
Allemand - Technique
Espagnol - Notions
Français - Langue maternelle
Compétences
Centres d'intérêt
- Violoncelle (membre d'un orchestre symphonique amateur) Piano Danse