Zakaria Jlil

➩ Strong understanding and demonstrated expertise in web content, usability, architecture, development and design,
➩ Experience managing a website launch,
➩ Support ongoing management of the corporate websites for North America,
➩ Creation, edition and post website content, assuring the website remains fresh and relevant,
➩ In charge of keeping brand standards in mind (includes responsibility for the website editorial calendar),
➩ Has thorough knowledge of best practices in website development, maintenance and advancing technology,
➩ Strong project management and organizational skills,
➩ Attention to detail and ability to prioritize assignments, and see assignments through to completion,
➩ Able to work with minimal supervision and execute at a high level,
➩ Understanding of HTML, CSS and JavaScript,
➩ Familiarity with Drupal CMS management,
➩ Track web traffic, web hits, results of campaigns and report key analytics to manager,
➩ Work closely with Creative Manager and Digital Marketing Specialist to assure website is in alignment with marketing initiatives and strategies,
➩ Ability to work with multiple departments and coordinate the flow of web content,
➩ Strong understanding of best practices in website development, including experience with SEO improvements,
➩ Troubleshoot website technical issues; manage relationships with third party vendors,
➩ Perform duties associated with the web management and other web and digital needs,
➩ Self-starter who shows initiative and has a strong inherent desire for process improvement.

➩ In close collaboration with the Senior Manager: creation of the promotional campaign calendar
➩ Creation of briefs and wireframes of email campaigns,
➩ Works closely with project managers, editorial ressources and graphic designers to create attractive and effective email communications which correspond to the Web properties,
➩ Execute Brother's email campaigns:
- Coordinate content production, Integrate email (HTML) into the email application solution (Responsys)
- Coordinate email testing and validation (subject/pre-header text editing, audience segmention, A / B tests, deployment etc.). Launching email campaigns,
➩ Definition and monitoring of the KPI’s to measure the impact and determination of successful digital campaign strategies and communicate results.
➩ In charge of strategy and execution of automated marketing campaigns,
➩ Global management of an email database, including downloads, member analysis, targeting and creation of audience segments
➩Analysis of Web and transactional data to discover trends related to customer behavior (campaign report, opt-in report, opt-out),
➩ Upload content updates and promotions on brother.ca through the CMS and solve back-end issues and maintenance,
➩ In charge of the Brother Enterprise Blog, (http://inspiration.brother.ca/, http://smb.brother.ca/?lang=en),
➩ Responsible for online contests of the company (Draw contact with customers, coordination of sending gifts),
➩ Management of the Creative Center: Update content, development of a publication schedule, printing test of the different projects, responsible for coordinating the creation of graphic content with internal resources, management of internal relationship with Japan.
➩ Keep record of digital campaigns for monitoring purposes,
➩ Compile information on partner and competitor online activities,
➩ Maintain guidelines of digital marketing activities for internal use (knowledge database),
➩Participated in the development of various Web tools (surveys, database),