Summary
Seasoned and versatile CMO/Marketing Director with decades of international experience across diverse industries and 8+ years in SaaS and technology. Trilingual in English, French, and Portuguese. Proven ability to drive growth through product launches, pricing initiatives, digital transformation, international expansion and brand development in both large enterprises and startups.
Strategic thinker able to define impactful marketing plans tailored to local markets while maintaining global alignment. Skilled at quickly understanding new markets and leading global marketing strategies focused on customer needs. Hands-on leader who sets an example by managing complex activities and motivating international teams. Known for an inspiring yet rigorous management style that develops talent through coaching and empowerment.
Puts her passion for marketing and cross-cultural leadership to deliver transformative business outcomes. Thrives in fast-paced environments requiring sharp critical thinking, agility, and tenacity. Ready to leverage my experience and drive results in a role overseeing multi-faceted marketing operations. Bringing energy, curiosity, and a collaborative spirit to make an immediate and lasting impact.
INTERNATIONAL EXPERIENCE:
Lived and worked in 5 countries: France, USA, Brazil, UK, Finland
Worked at global level
INDUSTRIES:
Technology, Transport & Logistics, SaaS/Software, Media Publishing, Education, Recruitment, Outsourcing services, Benefits & Rewards Services, Construction, Not-for-Profit, Interior Design
Professional experiences
Marketing consultant | fractional cmo
freelance , Chambéry
Since 1. october 2024
Interim marketing & communications director
Darkmatters , Tigery - INTERIM
From February 2023 to May 2024
Technology: Filmmaking technology and studios in virtual production.
Brought in on a contract basis to help this ambitious VC-backed startup scale and grow by devising strategic marketing plan and executing marketing activities.
Emea and international expansion marketing director
MICHELIN CONNECTED FLEET , London - CDI
From May 2019 to November 2022
SaaS: Fleet management technology and operational data driven services division of the Michelin Group.
In the context of a turnaround and scale up, leadership of an international team covering Market Intelligence, Customer Insights, Branding, Product Marketing, Pricing, Digital, Campaigns, Internal Communications, for EMEA and 3 new countries/year. Leadership of 15 FTE. Budget of £2.5M+.
Marketing & operations director (contract)
VECTRA , Londres
From September 2018 to April 2019
Director of marketing
TES Global , London - CDI
From February 2015 to March 2018
SaaS Edtech, Publishing, Information and Media: education recruitment technology solutions and services, teaching resources and world’s largest online teacher community.
Delivered the marketing strategy that supported the transformation from a successful education print UK business into a global digital education business. Leadership of 6 FTE. Budget of £1M+.
Interior designer
Belle and Cosy Interior Design , Twickenham
From September 2014 to September 2022
Relocation
Career Break , Saint-malo
From July 2014 to February 2015
Relocation
Career Break , Clermont-ferrand
From July 2014 to February 2015
Marketing consultant
International School of Helsinki , Helsinki - INTERIM
From October 2011 to June 2015
Education: Independent, co-educational, International Baccalaureate World School.
Overhauled the school's communication and marketing strategy as a consultant; Elected Board member in charge of governance, Head of School Appraisal, strategic planning (budget of 5M€) and new Head of School recruitment.
Interior designer
Belle and Cosy Interior Design , Twickenham
From September 2010 to September 2014
New product manager
Which? , London - CDI
From October 2007 to July 2011
Not-for-Profit, Publishing, Media and Information, Consumer Rights : Largest independent consumer body in the UK with over 1.3m members, offering a range of online and printed media products, services and advice to help consumers with day-to-day and life important decisions.
Defined and launched new digital and service-led product strategies to support the business transition to the largest consumer body in the UK, with a target of 2 launches per year. Leadership of 1 FTE, as well as dotted line over 3 consultants.
Marketing manager
SODEXO BENEFITS & REWARDS , Camberley - CDI
From September 2006 to July 2007
Consumer Services: Worldwide leader in Quality of Life services, developing, managing and delivering a unique array of On-site Hospitality Services, Benefits & Rewards Services and Personal and Home Services.
Developed and implemented the marketing strategy and plan for the launch of a new multi-retailer gift voucher and of an online loyalty scheme. Leadership of 1 FTE, as well as dotted line over 2 project-managers. Budget of £250K.
Relocation
SODEXO BENEFITS & REWARDS , Helsinki
From July 2006 to August 2006
Relocation
SODEXO BENEFITS & REWARDS , Helsinki
From July 2006 to August 2006
Marketing & communications manager
SODEXO BENEFITS & REWARDS , Issy-les-moulineaux
From September 2000 to June 2006
Implemented the marketing strategy and managed the budget for 3 assigned business services. Leadership of a 2FTE team. Budget of £500K.
Marketing & communications executive
LAFARGEHOLCIM , Paris - CDI
From August 1996 to July 2000
Wholesale Building Materials, Construction: World wholesale leader of building and construction materials, a top-ranking player in cement, aggregates and concrete.
Implemented the marketing and communication activities to promote the construction products to trade professionals and builder merchants.
Vip sales assistant - international clients
GALERIES LAFAYETTE , Paris
From November 1994 to May 1996
Vip sales assistant - international clients
GALERIES LAFAYETTE , Paris
From November 1994 to May 1996
Additionals trainings
BA
Trinity University - International Relations
1988 à 1990
Master
Sorbonne - Political and Business Marketing / Communication
1997 à 1998
BA
Neoma - Marketing
1990 à 1992
Degree
Languages
Espagnol - Notion
Français - Langue maternelle
Italien - Notion
Portugais - Courant
Anglais - Langue maternelle
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