Summary
Brand Director with an entrepreneurial mindset, in-depth innovation experience and a proven track record in delivering compelling results in competitive markets for FMCG companies; whilst leading high performing cross-functional and diverse teams
Inspiring leader with a strong commercial acumen, consistently converting marketing activities into P&L bottom line results
15-years experience in Strategy and Brand Management, working on the full marketing & communications mix of iconic brands (Kronenbourg, Grimbergen, Stabilo, Joker), from strategy to execution
Achieved breakthrough innovation developments with Tourtel Twist and K-by-Kronenbourg brands
Excellent interpersonal skills. Highly motivated, enthusiastic and results driven
Professional experiences
Global head of brand
INNOCENT , Paris
Since 1. may 2020
Marketing director france - benelux
LAVAZZA , Paris
Since 1. november 2024
Head of global marketing
Marketing Consultant , Paris
Since 1. january 2020
Head of global marketing
Marketing Consultant , Paris
From January 2020 to October 2024
Global category marketing manager
BRITVIC SOFT DRINKS
From October 2018 to April 2020
Brand director grimbergen guinness
BRASSERIES KRONENBOURG
From July 2015 to June 2019
Marketing group manager kronenbourg
BRASSERIES KRONENBOURG
From August 2013 to July 2015
Innovation manager
BRASSERIES KRONENBOURG , Strasbourg - CDI
From January 2011 to August 2013
• Built the full product mix of the new Kronenbourg extension K-by-Kronenbourg which was ranked innovation #1 by KantarWorlpanel in 2014
• Created from first principles the new 0.0% alcohol-free brand Tourtel Twist alongside the 5 year business plan. Tourtel Twist has been ranked « The Best Innovation » in France for the past 10 years based on penetration rate and re-purchasing rate (KantarWorldpanel)
• Managed both local & international multi-functional teams in each innovation project (8-10 people)
Innovation manager
ECKES GRANINI , Sarre-union cedex - CDI
From May 2009 to December 2010
• Built the entire Joker brand portfolio strategy and lead the development team in charge of the innovation. Worked closely with the innovation team headquartered in Nieder-Olm (Germany)
• Set up new brand extension in both chilled (Joker Vital 5) and ambient shelves (Joker Vital)
• Achieved a +15% rise in Joker turnover and set up Joker as the fruit juice brand leader in France
Product manager
ECKES GRANINI , Sarre-union cedex
From January 2007 to May 2009
• Managed REA Fruit juice brand from assessment to final repositioning as a children’s fruit juice brand. Recommended pricing strategy and the advertising campaign as a result.
• As a result, REA ranked as the “unique fruit juice brand for children” in KantarWorldpanel 2009 image tracking
Product manager
SWAN STABILO FRANCE , Strasbourg cedex 2
From December 2001 to December 2006
• Built the 360-activation plan including a strategic innovation launch to boost the highlighting writing ranges across France. Achieved a +10% sales growth in highlighting sales in 2002
• Collaborated with the European team based in Nuremberg (Germany)
General overheads procurement manager
EDF-GDF
From September 1999 to August 2001
Product manager assistant
NESTLÉ , Marne la vallee cedex 2
From January 1998 to December 1998
• Implemented the 360-activation plan for Maggi Soup brand in France: business performance tracking, PR, sales force briefings
Junior roles in marketing and puchasing dpt - nestlé, edf-gdf
- , Paris
From January 1998 to January 2001
Degree
Languages
Français - Langue maternelle
Anglais - Courant
Espagnol - Notion