Professional experiences
Bilingual copywriter marketing department
H‑E‑B , San antonio - CDI
From January 2022 to Today
• Writes/edits/proofreads engaging product descriptions and copy for campaigns across various categories and brands, both in English & Spanish.
• Translates concepts and strategies into striking, engaging, consistent copy.
• Collaborates with cross-functional teams and stakeholders to maximize the impact of messages.
Consumer research analyst for latino products
H‑E‑B , San antonio - CDI
From January 2016 to December 2021
• Converted knowledge of Mexican/Latino culture, cuisine, food trends, and traditions into products and package design.
• Conducted packaging design & product testing with customers through intercepts and focus groups.
• Analyzed results and synthesized data to deliver recommendations to Own Brand teams to improve product acceptability.
Pôle de compétitivité industries & agro-ressources
Pôle de Compétitivité Industries & Agro-Ressources, , Laon - INTERIM
From January 2014 to July 2014
• Coordinated the logistics for professional events (B2B operations).
• Participated in professional exhibitions.
• Wrote articles, invitations, event programs and advertisements.
• Designed and managed the English and French website, including all marketing information for customers.