Summary
Improving brand visibility in store and online is my expertise.
With more than 10 years of combined experience in marketing, merchandising and digital, I have proven my ability to succeed in a tough and financially pressured environment, in a global matrix organization.
Today, I am exploring new opportunities where I can continue to provide strong marketing leadership.
Languages: French, English, German
Specialties:
- Marketing & communication: brand content, in store, on line.
- Digital: web strategy, content development, analytics (SEO, SEA), social media.
- Retail & merchandising: in-store experience, POSM, Shop in shop.
- Trade Marketing: promotionnel tools, brochures, flyers.
- Software: PAO (Photoshop, Indesign, Illustrator), Displayer (merchandising software from IWD).
Professional experiences
Retail & visual merchandising
TUDOR WATCH , Genève
From December 2020 to Today
Merchandising manager
CARAN D'ACHE , Thônex
From April 2018 to August 2020
Senior marketing manager
INTELLIGENT SENSORY CONCEPT (BIOLUX) , Genève
From April 2017 to April 2018
We are developing Home care and professional device using photomodulation (LED-based phototherapy), a biotechnology innovation that will revolutionise skin and hair treatments.
My mission is to work on both BtoC and BtoB levels, and provide strong marketing and communication leadership.
I am responsible for managing 2 brands:
- BIOLUX: dermatology treatments for improving skin texture and quality in surgical and medical aesthetic applications.
- LIGHTMOTION: Physiotherapy treatments.
Senior marketing & communication manager
ONE BEAUTY SWITZERLAND , Carouge - CDI
From February 2016 to April 2018
Marketing project manager
FONDATION DE LA HAUTE HORLOGERIE , Geneve
From September 2015 to March 2016
International merchandising manager ecriture de luxe
NEWELL BRANDS , Vernier geneve
From January 1900 to December 2014
Degree
Languages
Anglais - Fluent
Allemand - Technical
Espagnol - Notion
Français - Native language
Skills
Hobbies
- Violoncelle (membre d'un orchestre symphonique amateur) Piano Danse
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