Professional experiences
Marketing & communication director
MONTBLANC , Paris - CDI
From August 2023 to Today
- Brand Strategy
- Public Relations
- Media Plan
- CRM
- Visual Merchandising
- Retail Store Design
- Retail & Wholesale Marketing Plans (events, activations, etc.)
Regional public relations & communication manager mexico & latam
MONTBLANC , Mexico city - CDI
From October 2019 to August 2023
MEXICO & LATAM:
Implementation and adaptation of the global marketing and communication guidelines
Advertising/media plan
PR Strategy (local events, international events, influencers, PR, social media, etc.)
Influencer marketing/local ambassadors
Events organization
Marketing plans for each markets (trade marketing, CRM, activations, etc.)
Public relations & communication manager
MONTBLANC , Mexico city - CDI
From December 2016 to September 2019
Increase brand awareness by building relationships with press, leverage media investments, developing a key media partners strategy, organizing local PR events, ensuring social media impactful actions, managing product placement initiatives and photoshoots
Influencer marketing/local ambassadors
Media Plan
Marketing manager
MONTBLANC , Mexico city
From January 2016 to November 2016
Elaboration and implementation of retail and wholesale marketing plans to generate traffic and increase sales (trade marketing, activations, events, CRM, etc.).
Product manager and wholesale marketing coordinator
MONTBLANC , Mexico city - CDI
From March 2013 to December 2015
Category Management: price, sales and stock analysis for watches and leather goods categories
Wholesale Marketing: creation, implementation and follow-up of the marketing plans with each distributor
Brand manager
Actium LLC , Mexico df - CDI
From September 2012 to February 2013
Degree
Languages
Allemand - Notion
Anglais - Technique
Espagnol - Courant
Français - Langue maternelle
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