Guilhem Effroy has been promoted to General Manager in charge of Design and Luxury at Extrême, in this position since October 2018, replacing Julien Puerta.

Guilhem Effroy, 41 years old, NEOMA (2000), has had the following career to date: 

2017-2018: Extrême, Deputy Chief Executive Officer of Extrême Paris.

2010-2016: Extrême, consulting director, in charge of developing expertise on wines and spirits.

2005-2010: Pernod, senior brand manager Pernod.

2003-2005: Ballantine's Mumm Distribution, on trade marketing manager.

2000-2002: Bic, product manager.

Company information: Created in 1995, Extrême is an independent French communication agency with approximately 200 employees. Its expertise includes global communication, activation & shopper marketing, digital, packaging design, corporate communication, events and luxury. Its main customers are L'Oréal, Nestlé, EDF, Samsung, Intermarché, LVMH, Peugeot, Air Liquide, Bouygues, Hermès, Kering.