Expériences professionnelles
Brand marketing - media & communication
JUKUREN CONSULTING , Geneva
Depuis le 01 mars 2021
Brand marketing - media & communication
FREELANCE-INDÉPENDANT(E) , Paris
Depuis le 01 mars 2021
International media director
TAG HEUER , Eysins - CDI
De Septembre 2015 à Février 2021
Creative projects management
- Visual Identity, Advertising campaigns development, Brand content partnerships (Red Bull Media, Eurosport, CNN, Newsweek …), Product imagery, B2B & B2C Catalogues, Leaflets, Books, Brand magazine
Media Strategy & content amplification
- Elaboration of the global Online/Offline media strategy, Objectives definition for local deployment and KPIs monitoring, HQ interface for all media-related topics
Head of media coordination emea
LVMH , Paris
De Mai 2008 à Septembre 2015
Media strategy
- Media strategy support for LVMH Maisons, Management of key global partnerships (Conde Nast, JC Decaux, …) and identification of new media opportunities, Competitive follow-up
Negotiation and Agencies management
- Definition of the Objectives for media buying negotiations and control of the Performance, Audit/Optimization of the Scope of Work at local level (added value, quality of the strategic & planning team, fee structures, …), Agency competitions management
Coordinateur media
CHRISTIAN DIOR , Paris
De Mai 2004 à Avril 2008
Media-planning
- Implementation of the media strategy in Europe for all Dior Fashion products (ie Women RTW, Men RTW, Jewelry & Watches, Eyewear, Kidswear, …), Budget definition in collaboration with Product teams, Competitive benchmarks
Parcours officiels
Langues
Français - Langue maternelle
Anglais - Courant
Compétences
Centres d'intérêt
- Art contemporain