Résumé
Currently working at Cartier International, I bring a unique blend of experience in both the luxury and tech industries, with a strong focus on marketing communications and media strategies.
With a BBA (Bac+4) and 3 years of marketing experience, including roles in three global companies, I’m now pursuing an MSc in Marketing with a specialization in International Brand Management at NEOMA Business School, one of the top 10 in France. This academic path reinforces my ability to lead impactful, cross-cultural campaigns that resonate globally.
Passionate about media-driven storytelling, I focus on integrating creativity, performance, and brand consistency across all touchpoints. I stay current through certifications, industry articles, and strategic networking.
Expériences professionnelles
Global media project manager assistant
CARTIER INTERNATIONAL , Paris - STAGE
De Juillet 2025 à Aujourd'hui
- Support the development of global media guidelines and translate them into briefs for visual and editorial assets.
- Coordinate global 360° asset production and delivery (OOH, DOOH, Print, Social, Display), aligning internal teams and external agencies to meet deadlines.
- Serve as main contact for creative, editorial, and media teams to ensure smooth campaign execution.
- Distribute assets via Adsapp, supporting local strategies while ensuring global brand consistency.
- Prepare post-campaign PPT reports on media activations to enhance internal visibility and guide planning.
Marketing associate
Opera Software AS , Oslo - CDD
De Avril 2023 à Août 2024
• Led the creation of the company's social media in Brazil, backed by market research on Brazilian social media habits.
• Developed social media strategies and content for the Brazilian audience, leading TikTok and Kwai accounts to 46.4K and 115.5K followers in 1 year, respectively.
• Co-created the "Brasilidades by Opera: Wallpaper Competition" branding campaign, boosting brand recognition and Brazilian identity.
• Supported the "Shake & Win" campaign's execution, contributing to a 280% user growth in Brazil in 2023.
• Crafted personalized copy for In-App and PNS messages, enhancing user retention.
• Created tailored copy for performance-focused ads.
• Collaborated with global teams, including Norway, Poland, China, and the U.S.
Formation complémentaire
BBA (Bac+4)
Federal University of Santa Catarina
2020 à 2024
I graduated from the Federal University of Santa Catarina with a Bachelor’s in Business Administration, gaining a solid foundation in subjects such as Marketing Strategy, Financial Management, Human Resources, and Project Management. My studies emphasized creativity, communication, and innovation, equipping me with the essential skills to lead projects and contribute effectively within diverse professional settings.
Associations
Parcours officiels
Langues
Portugais - Langue maternelle
Anglais - Courant
Espagnol - Technique
Français - Notions
Compétences
Centres d'intérêt
- Nature
- social activism and travelling.
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