Expériences professionnelles
Marketing & communication director
MONTBLANC , Paris - CDI
De Août 2023 à Aujourd'hui
- Brand Strategy
- Public Relations
- Media Plan
- CRM
- Visual Merchandising
- Retail Store Design
- Retail & Wholesale Marketing Plans (events, activations, etc.)
Regional public relations & communication manager mexico & latam
MONTBLANC , Mexico city - CDI
De Octobre 2019 à Août 2023
MEXICO & LATAM:
Implementation and adaptation of the global marketing and communication guidelines
Advertising/media plan
PR Strategy (local events, international events, influencers, PR, social media, etc.)
Influencer marketing/local ambassadors
Events organization
Marketing plans for each markets (trade marketing, CRM, activations, etc.)
Public relations & communication manager
MONTBLANC , Mexico city - CDI
De Décembre 2016 à Septembre 2019
Increase brand awareness by building relationships with press, leverage media investments, developing a key media partners strategy, organizing local PR events, ensuring social media impactful actions, managing product placement initiatives and photoshoots
Influencer marketing/local ambassadors
Media Plan
Marketing manager
MONTBLANC , Mexico city
De Janvier 2016 à Novembre 2016
Elaboration and implementation of retail and wholesale marketing plans to generate traffic and increase sales (trade marketing, activations, events, CRM, etc.).
Product manager and wholesale marketing coordinator
MONTBLANC , Mexico city - CDI
De Mars 2013 à Décembre 2015
Category Management: price, sales and stock analysis for watches and leather goods categories
Wholesale Marketing: creation, implementation and follow-up of the marketing plans with each distributor
Brand manager
Actium LLC , Mexico df - CDI
De Septembre 2012 à Février 2013
Parcours officiels
Langues
Allemand - Notions
Anglais - Technique
Espagnol - Courant
Français - Langue maternelle
linkedin