Ethics & CSR - How Companies Consider Their Impact (Copie)

Synopsis

A different Africa is being written here: Inventive, inclusive, resilient.

The result of a collective of practitioners and teacher-researchers, this book offers a concrete compass for launching, financing, and scaling businesses in Africa, and for managing effectively in diverse local contexts.

Two complementary parts structure the book:

• Entrepreneurship in Africa: strategic role of diasporas and fintechs, social impact entrepreneurship, a step-by-step project management method using mind maps, and a focus on the dynamism of East Africa.

• Management in Africa: management practices in West Africa, governance and compliance (OHADA) adapted to SMEs and start-ups, keys to understanding and transforming the informal economy, the decisive impact of culture and local context on strategy execution.

What you will find, in an operational way:

• Mobilizing the diaspora (funds, skills, networks) and moving from cash-to-cash to cash-to-good to create sustainable value.

• Preparing for a fundraising round and building trust with partners: advisory committees, governance kits, accounting, tax, and legal compliance frameworks.

• Concrete and inspiring case studies: PadMad (Kenya), ApiAfrique (Senegal), microfinance in Cameroon, MFounders (Morocco), Orange Money, Twiga Foods, etc.

To get this book, it's here!