NEOMA Confucius Institute for Business : Tapping into the Cross-Border E-Commerce in China

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NEOMA Confucius Institute for Business :

Tapping into the Cross-Border E-Commerce in China


20 April 2017, 18h-21h


NEOMA Confucius Institute for Business has invited Mr. Dimitry van Toorn, specialist from EU SME Centre China for an after-work session to talk about the buzz behind selling CBEC in China, the process involved, the pros and cons for businesses, the consumer trends of buying online, the regulations of CBEC, the role of FTZ play and to offer tips to facilitate developing cross-border selling strategy for China. And we are delighted to invite you to participate in our event Tapping into the Cross-Border E-Commerce in China.

Language: English


18:00 Registration
18:10 How FTZs work in China and the advantages of selling via CBEC in China?
18:30 Case studies showing the do’s and don’ts of selling cross-border in China
18:50 Q&A
19:00 Which products or services are authorised to be traded via CBEC?
19:20 Group discussion: Why some products are NOT on the list?
19:30 Understanding the process and taxes in the FTZs
19:50 Team exercise: CBEC vs. general trade channels
20:15 How do I find the right platform for my product? Can I have a store in WeChat and sell via CBEC? How?
20:45 Q&A and wrap up

About the speaker : Dimitry van Toorn

Dimitry started his career at Mattel Inc., then worked for nearly two decades in China. He started in in Shanghai at a major product Scouting and Sourcing Agency. Then joined in 2005 Intertek plc in Hong Kong, a leading Testing, Inspection and Certification (TIC) company, to develop the Global Supply Chain business stream. Dimitry initiated and founded the company tradeFWD with is proprietary B2B Cross-Border Payment Solutions, B2B Financing Options, and ESCROW services business model, before embarking a new area with founding VAN TOORN & ASSOCIATES including the enterCHINA initiative.

VAN TOORN & ASSOCIATES Limited is specialized in supporting international SME’s establishing business entities in the Far East (emerging) markets through seminars and trainings on B2C e-commerce business in Greater China, Vietnam, and Indonesia. The key topics cover supply chain / fulfilment, (digital) payments, market quality / regulatory requirements, social media marketing, and intellectual property rights.


NEOMA Business School Paris Campus
Salle 2, RDC,
9 Rue d'Athènes, 75009 Paris


RSVP: Click here
Participation fee: 20 euros
(please give your bank check or cash to the reception on the event day)


Mingyang QIN 秦明杨
Chargée de projet et Enseignante de chinois
NEOMA Confucius Institute for Business (NCIB)

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Diffusé sur : Chine, Club International
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